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SEO Site Migration checklist: How not to lose traffic when you move your website

Not a lot is needed to ruin your brand’s visibility in search engines. For starters, simply mess up during the site migration process, and it’ll ensure that you lose a great chunk of your visitors and slide down Google’s rankings. But we don’t think you want that. While changing your domain name or moving to HTTPS or migrating for any reason whatsoever can be a great business move, if you fail to consider the effect of this move on search …

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Updating your web content: Why regular changes make sense (bonus tip inside!)

Your customers live on the internet (almost literally). A lot of businesses have moved from small localities to become geographically independent online. People source their news from apps rather than subscribing to newspapers. Dating happens online and hearts are exchanged on the screen even before people step foot into cafes and meet face-to-face. Mothers pin recipes to their Pinterest boards, rather than handing family recipe books down generations. Music is streamed and those who still use CDs and cassettes are …