Typography

Brand typography: why it’s important and how to get it right in 5 steps

It’s not only what you say, but how you say it as well. And rand typography is the how-to your what. Most brands, however, downplay its importance. They’ll do a quick scan of available fonts, pick one that they like and kiiiinda feel goes with their brand, and that’s it. Done, created, released. Your brand typography, however, is communicating things about your brand that you as a creator might not easily pick up on. It is helping to establish how …