text vs html emails


Text vs HTML Emails – What is better for email marketing?

As an email marketer, the significant stride is achieved only when the email lands in the inbox of your subscribers. Keeping that in mind, there’s dependably been a battle between which works better among plain text vs HTML emails that are more beautiful to look at, and considered more engaging. Let’s kick start by elucidating the two regular email myths: HTML means SPAM: I can’t recall how frequently I have heard fellow marketers claim they use plain text emails because …