social media

Actionable tips on how to use twitter for B2B marketing

Twitter is one of the most popular and extensively used social media platforms. It boasts of over 330 million active monthly users and 145 million active daily users!  Source  Impressive, right?  What’s more impressive is the list of ways how Twitter can forge your brand, especially if you are a B2B firm. Twitter’s mission is to empower users and brands to create and share ideas and information, thereby creating a fantastic communication channel for B2B marketers to connect, converse, and …

facebook-hack-2019

If you can’t beat ’em, join ’em: 4 ways to hack Facebook algorithms in 2020

No matter how popular a social media platform might be, Facebook will always trump them all. It was the first social network that swept the world off of its feet. The popularity of Facebook lies in the fact that young people, parents, grandparents, and even cute labrador Coco can create their profiles and gain traction. Other platforms like Instagram and Snapchat appeal to a younger audience. Not everyone is opinionated enough to have a Twitter account. And not everyone needs …

psychology for marketers

Basic Primer on Psychology for Social Media Marketers (And a Bonus on Online Sharing)

‘All marketing is essentially psychology.’ A marketer at ContentNinja poetically and succinctly put it one day. And it is true. All marketing- whether it is carried on the web or in-person- rests on the cues that people respond to and make them want to buy/ sign up/enrol. If you know what these cues are and how to use them, you can market to just about anyone and everyone- successfully. So, today, we dive deep into a crash course on psychology …