Is Social Media Marketing an effective marketing strategy in 2018?

2018 is here, and there seems to be no stopping the social media frenzy. The President of United States seems to prefer the convenience of Twitter over the formality of press releases. Instagram has continued seducing more 18-34 year olds than other social platforms (especially now that Stories are a thing). Fitbits have integrated our health and fitness activities with our social media feeds quite seamlessly. We have to face it- there is no avoiding social media in personal life, …