SEO

The Definitive Guide on Smart SEO Audit by Matthew Woodward

If you start to see a decrease in traffic or are experiencing a traffic plateau, it’s time to do some investigation in the form of an SEO audit.  And to keep up with the fast pace of the web, completing SEO audits regularly is important even if you aren’t experiencing issues. But just running your site through an auditing tool is only a small part of a real SEO audit. If you really want to improve your site not only …

Benefits of Google Analytics

Using Google Analytics to measure growth and ROI

Did you know that nearly 91% of B2B marketers and 86% of B2C marketers use content marketing, and yet 66% of them have no idea how to measure their ROI and marketing metrics? Why do you think that is?  Partly because while many marketers don’t know where to start, and the rest find it too challenging, to begin with. This is because content marketing’s reach is mostly vague. While some people may read your content and hit the purchase …

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Local SEO in 2020: A comprehensive guide

It’s Friday night and you have no idea where to go to dinner. Your window latch has broken, and you need to find a repairman to come and fix it. You have to prepare for a bake sale, and you want to know where you can get the freshest organic products. What’s the one thing you’ll do in all these scenarios? We’re sure most of you said ‘Search on Google’. If you’re a business owner, this is an incredibly significant …

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Video marketing in 2020 – what do the stars say?

There is no turning away from the fact that video has seen a phenomenal rise in recent years when it comes to marketing strategies. Users respond well to videos. And videos that resonate with people take no time to do a gazillion rounds around the internet in the matter of a few hours. The implications of the same are huge. In an attention economy, where all businesses have equal opportunities and platforms for connecting with people, you need to ensure …

Google featured snippets

Google’s Featured Snippets: What’s the fuss, and how to make the most of it

A featured snippet about featured snippets. Too meta, we know.  Google is infamous for constantly changing (or adding) features, and it’s troublesome for a digital marketer. After all, to obtain traffic from Google, you’ll have to keep up with all of the updates, all the time. A featured snippet is another such update that Google has pulled out of its hat. Simply put, when a user searches a particular query, Google sometimes shows a search result in the special …

Link-building tactics for PROs to win in 2020.

While modern marketers have been crying out “SEO” at the top of their lungs to confirm its importance in the world of Digital Marketing, we’re here to talk about one single aspect of SEO – Link-building tactics. Link building is as important as the concept of SEO itself. To put it in simple words, link building is the SEO technique wherein you get other websites and pages to link back to your site. But why do it? Essentially, link building …

content curation

Content curation tactics for SEO

To make your SEO strategy work, relevant and incredibly useful content is a must. One cannot expect on-page and off-page SEO to work without well-crafted content that provides value to the readers. However, creating content that drives engagement and eventually leads is not easy as one would assume. In this post, we are going to discuss the best content curation tactics for SEO. Content Curation is the process of compiling existing articles, videos, photos that are already available on the …

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15 Game Changing Rules for SEO [Infographic]

For those who are not in the industry, the term ‘SEO’ might sound a little like a boogeyman: a mystical being who has unimaginable control over people’s lives. In a way, that’s not far from the truth. Search engine optimization continues to dominate the field as a marketing tool: an average firm in 2019  is expected to reserve 41% of the marketing budget for online optimization, and this number is expected to grow to 45% by 2020. How does …

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What is a canonical tag and how can it help your SEO?

Also, the best place to make your site geographically undiscoverable on the Internet. Since Google wore the crown for the most used search engine on the web (167 billion searches per month), and SEO made its debut in 1997 (according to Search Engine Journal), every website ever has wanted to grab a place on the coveted first page using SEO best practices. And why not? Your presence on the first page of Google can spell an entirely …

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SEO Site Migration checklist: How not to lose traffic when you move your website

Not a lot is needed to ruin your brand’s visibility in search engines. For starters, simply mess up during the site migration process, and it’ll ensure that you lose a great chunk of your visitors and slide down Google’s rankings. But we don’t think you want that. While changing your domain name or moving to HTTPS or migrating for any reason whatsoever can be a great business move, if you fail to consider the effect of this move on search …