SEO tips

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How to increase the pagespeed of your website!

Patience is NOT a virtue when it comes to your website visitors. As little as a one-second delay in your page load time is likely to cost you: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions In fact, as many as 47% of customers expect your website to unfold before them within the first two seconds. To add to this, around 40% people will bounce from a page that takes them three or more seconds.…

7 Steps to Optimize your Google My Business Listing

Google dominates the market when it comes to business listings-with Google processing about 3.5 billion searches every single day. It’s easy to understand how local searches would a huge part of that 3.5 billion- after all, Google has become the perfect replacement of a telephone book, and is the destination most people go (even if by default) to find any localized information they want. Want a restaurant for your dinner date on Friday? Google. Looking for a dry cleaner near …

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A Beginner’s Guide to Conversion Rate Optimization

If you want to understand what conversion rate optimization is, just think about the number of websites you window shop in on any given day. You open up a website because you see an ad that really interested you. You click around for a while, before exiting. You might be on a book lending site, and you create an account to see what kind of offers are available. You don’t find anything to your liking so you leave. A shop …

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What are backlinks: A Comprehensive Guide

If your business has an active online presence, there is probably exactly one thing you think of day and night: increasing your search engine ranking. After all, it is the holy grail (except sometimes, it might feel like the actual holy grail is easier to find than the top spot in search engine ranking). In such tough competitive environment, you should be using every tool in the arsenal to help you win this war- and that’s why we will be …

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12 Simple Steps to Reducing your Bounce Rate

Bounce rate. These two words have probably struck more terror in your heart than most others. It’s understandable why- your website is the apple of your eye, and having a high bounce rate is like having to admit that the apple might not be as red and shiny as you think it is. However, to say that a high bounce rate is bad, and a low bounce rate is good would be simplifying the matter to a painful extent. So, …

Doing SEO right – The 2018 algorithms are game-changing!

Just last year itself, you completed your research and groundwork of Google algorithms and optimized your website design, content, backlinks, and so on accordingly to ensure that your SEO ranking stays on top. Think it’s time to relax? Definitely not! When it comes to search engine optimization (SEO), you can never rest. SEO is a continually evolving field that requires constant monitoring and tracking, or else, you might fall behind in the game. Google confirmed this dynamic feature of …

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A must-use SEO Checklist: 9 Steps for successful blog posting on WordPress

If you’re running a blog, ‘search engine optimization’ should be your mantra, day in and day out. It is an efficient and straightforward way of ensuring there is more traffic being driven to your blog (and of course, drive more conversions for your website as well). How do you publish a blog that everybody will read? Create a great post? Of course- the quality of the content that you’re posting definitely matters. However, you can’t get to the top of …

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Google Analytics: 21 Actionable Tips to Improve your Website Rank

If you’re granted three wishes by a magical genie, we’re sure you’d use all three on ensuring that your website gets a higher ranking. After all, in a world where close to 95% of web traffic goes only to the first page of Google, you can’t afford to slip back. Enter Google Analytics- your saviour. Google Analytics generates an enormous amount of data- a veritable treasure trove if you’re willing to spend the time to mine insights from the same. …

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Local SEO Tips That Work For Small Businesses

SEO is a trend that’s here to stay. With the online community expanding exponentially, it has become more critical than ever that all businesses, whether global or local, have a powerful online foothold. And as we all know, to gain a strong online presence, any organization needs to have strong search rankings. In comes – SEO!. Although many local entrepreneurs think that SEO isn’t necessary for the targeting the local market, let us break this notion for you. Granted that …