Search Engine Optimisation

Google-Discover

How to do SEO for Google Discover

Not long ago (that is, in December 2016) Google introduced the Google Feed to help users stay organised and access relevant content as per their interests. Ever since the inception, it has gained massive popularity, and today, the Google Feed has a userbase of over 800 million people. In an attempt to follow the ‘social media’ trend of keeping the users always engaged and updated with interesting content, Google has cranked it’s Feed up a notch to create the new …

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15 Game Changing Rules for SEO [Infographic]

For those who are not in the industry, the term ‘SEO’ might sound a little like a boogeyman: a mystical being who has unimaginable control over people’s lives. In a way, that’s not far from the truth. Search engine optimization continues to dominate the field as a marketing tool: an average firm in 2019  is expected to reserve 41% of the marketing budget for online optimization, and this number is expected to grow to 45% by 2020. How does …

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What is a canonical tag and how can it help your SEO?

Also, the best place to make your site geographically undiscoverable on the Internet. Since Google wore the crown for the most used search engine on the web (167 billion searches per month), and SEO made its debut in 1997 (according to Search Engine Journal), every website ever has wanted to grab a place on the coveted first page using SEO best practices. And why not? Your presence on the first page of Google can spell an entirely …

SEO tactics from the dinosaur era: Why you should stop them, and what to do instead

“It’s not about “getting traffic”, it’s about “getting targeted and relevant traffic.” ~ Adam Audette . You might be aware of the meteor that hit the Earth, millions and millions of years ago, and wiped off the dinosaurs. But people still continue to talk about them and even be fascinated by them. The same holds true for certain SEO tactics and strategies. While being fascinated by dinosaurs is understandable (have you looked at them?!) …

Here’s how to use Adwords Extensions like a pro!

If you’ve been struggling to get the most from your AdWords campaigns, look no further, young padawan, for you shall be a master soon! AdWords isn’t the simplest maze to navigate. To begin with, you require a list of keywords which will work the best for your campaign. And once you’ve got that covered, you’ll have to spend your hard-earned money to figure out which terms actually lead to conversions and which don’t. Painful. But this isn’t the end, still.…

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Adwords: What not to do if you want a Successful Adwords Campaign

So you’ve done the requisite research: you have your keywords in front of you as well as how much you’re willing to spend on the campaign. But if you think that’s all you require to plan a successful AdWords campaign, let us be the bearer of bad news and tell you: no, it isn’t. It’s not only about what you do, it’s also about what you don’t. So instead of telling you what you should be doing, we’re going to …

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5 Tricks to Boost Backlinks Through Content Marketing

Content marketing is the backbone of many successful SEO strategies, but getting started can feel quite daunting. However, with the right assets, the right promotion, and the right strategy, you can make a big difference to the quality and quantity of your backlinks. So, whether you’re dipping your toe into content marketing for the first time, or looking for something more exciting than guest posts, these five tricks will definitely help in boosting your backlinks. Recommended reading: What Are Backlinks: …

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How to increase the pagespeed of your website!

Patience is NOT a virtue when it comes to your website visitors. As little as a one-second delay in your page load time is likely to cost you: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions In fact, as many as 47% of customers expect your website to unfold before them within the first two seconds. To add to this, around 40% people will bounce from a page that takes them three or more seconds.…

7 Steps to Optimize your Google My Business Listing

Google dominates the market when it comes to business listings-with Google processing about 3.5 billion searches every single day. It’s easy to understand how local searches would a huge part of that 3.5 billion- after all, Google has become the perfect replacement of a telephone book, and is the destination most people go (even if by default) to find any localized information they want. Want a restaurant for your dinner date on Friday? Google. Looking for a dry cleaner near …

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Local SEO in 2018: A comprehensive guide

It’s Friday night and you have no idea where to go to dinner. Your window latch has broken, and you need to find a repairman to come and fix it. You have to prepare for a bake sale, and you want to know where you can get the freshest organic products. What’s the one thing you’ll do in all these scenarios? We’re sure most of you said ‘Search on Google’. If you’re a business owner, this is an incredibly significant …