Sales

Sales Call 2.0: How your calling strategy needs to change in 2020

Cold calls worked in the 1950s. Today’s consumer needs something more evolved. Marketing today is about personalization. We live in a world where multiple internet companies’ only purpose for existence is to know us so well they can predict what we need before we need it. (This is true – a Target buyer started seeing ads for diapers and baby products and was offended until he realized his teenage daughter was pregnant.) In such a scenario, telesales and cold …

lead scoring benefits

5 ways lead scoring can increase ROI & improve conversions

HubSpot maintains that generating more leads is the top priority for marketers in 2020. In fact, lead generation, lead nurturing, and sales are the “top three organizational objectives for content marketers.” While most marketers aim to bring in more leads through a combination of different marketing strategies, what is the next step when they achieve that goal? The next course of action is Lead Scoring. As a marketer, whether you want to drive more and more leads …

using-linkedin-sales-navigator-for-business

Using LinkedIn Sales Navigator to Grow Your Business

16 years since its launch, LinkedIn still remains a popular personal networking platform, but it is still highly underestimated as a professional tool for growing your business. LinkedIn has over 500 million users registered, with 40% of the users using the site on a daily basis. Social media networking has become an incredibly useful way of attracting new clients- 80% financial advisors have claimed to use social media for this purpose. The key factor is also that LinkedIn, as …