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Why your business needs online reputation management

The year is 2018, and only Taylor Swift can bounce back to popularity after complaining about how bad her reputation is.   (source)   Alas, for the rest of us, if our reputation’s never been worse, we’re probably facing a huge downturn in our business (and definitely not earning millions for confessing the same). Our activities, both online and offline, have become rather transparent, and for those running businesses, online reputation management has become an imperative. What is online reputation …