MarTech

CRO strategy

How to craft the perfect CRO strategy for 2020

When it comes to Digital Marketing, SEO is probably the first thing that comes to mind. However, SEO isn’t the only core component of Digital Marketing. It’s 2020 now, and anyone involved in Digital Marketing cannot afford to overlook the vast canvas of Digital Marketing. In this post, we’ll highlight one of the most pivotal elements of Digital Marketing – Conversion Rate Optimization (CRO). CRO is an all-pervading aspect of your Digital Marketing strategy – right from generating leads to …

The Best Marketing Automation Tools in Existence [2020]

Every business owner and entrepreneur knows that marketing is one of the most crucial aspects of brand promotion for any organization. Marketing is a complex domain that comprises multiple elements, each serving a unique purpose for brand marketing. Naturally, it is a challenging job to incorporate all the components of marketing into a well-structured marketing strategy.  Now, the question is, what can you do to ensure the smooth functioning of your marketing strategy? Adopt marketing automation.  What is Marketing …

ROI improvement for B2B marketing

Actionable tips on ROI improvement in B2B marketing

‘How to improve ROI in B2B marketing?!’ is a question that every marketer has asked at one point or another, often with many more question and exclamation marks. No matter the business stage one is at, ‘nailing’ the marketing and hence, the game of improving ROI in B2B marketing can always seem a challenge- the elusive unicorn that you can’t get a rope around. This is because the real world is highly unpredictable which, in turn, makes businesses and economies …

Nike marketing strategy

3 key takeaways from Nike’s multi-billion-dollar marketing strategy

Nike marketing strategy has always been something that inspires marketers across the globe. Nike is the largest sneaker maker in the world and is coming off of a year where they made $39.12 billion dollars. They have over 1,150 stores worldwide, with 76,700+ employees. It’s not a long shot to say this, but Nike is at the top of the game even though the global economy is slowing down. Nike was founded 55 years ago by Phil Knight and …

3 Killer marketing funnel examples you can learn from

You, dear marketer, are wired to market like a boss and create great marketing funnels. All it’s going to need is a little bit of knowledge and lots of trial and error.  We covered the knowledge part in the previous post. In this one, we are going to help you begin with the trial and error phase by sharing detailed insights into how other companies have successfully leveraged marketing funnels for greater sales. While we do not advocate mimicking their …