Marketing

CRO strategy

How to craft the perfect CRO strategy for 2020

When it comes to Digital Marketing, SEO is probably the first thing that comes to mind. However, SEO isn’t the only core component of Digital Marketing. It’s 2020 now, and anyone involved in Digital Marketing cannot afford to overlook the vast canvas of Digital Marketing. In this post, we’ll highlight one of the most pivotal elements of Digital Marketing – Conversion Rate Optimization (CRO). CRO is an all-pervading aspect of your Digital Marketing strategy – right from generating leads to …

Tips to optimize your marketing automation workflows

Workflow automation isn’t anything new. Today, it has emerged as a major trend in the industry. More and more enterprises and organizations across industries are adopting the concept of workflow automation to streamline business operations, enhance workplace productivity, and boost ROI. Essentially, workflow automation refers to designing, executing, and automating workflows or business processes based on the pre-defined and standard business rules. Workflow automation is becoming a reality of many industries, and marketing is one of them. Marketing workflow automation …

The Best Marketing Automation Tools in Existence [2020]

Every business owner and entrepreneur knows that marketing is one of the most crucial aspects of brand promotion for any organization. Marketing is a complex domain that comprises multiple elements, each serving a unique purpose for brand marketing. Naturally, it is a challenging job to incorporate all the components of marketing into a well-structured marketing strategy.  Now, the question is, what can you do to ensure the smooth functioning of your marketing strategy? Adopt marketing automation.  What is Marketing …

whitepaper promotion

Proven strategies for promoting your white papers.

Customers are exploring newer ways of making well-informed buying decisions, and marketers are going big on educating and spreading awareness among the customers. Especially in the B2B segment, marketing teams had to ramp up their efforts to educate the customers at each stage of the consumer decision journey. Enter Whitepapers. The be-all and end-all for consumers looking to gain knowledge, make decisions and understand the philosophy of a business on a specific topic or field. Whitepapers are vital for your …

Tips for YouTube Marketing

10 Fundamentals of a Creative Strategy on YouTube.

Are you looking for some inspiration? Do you want to follow some of the most creative beings on this planet? If so, you must head straight to YouTube. After all, YouTube is one of the biggest platforms that support creativity. Today, this nifty tool has grown to become a crucial promotional tool for Digital Marketing. Every month YouTube gets more than one billion views, which means that if you are still not leveraging it for your brand promotion, you are …

Nike marketing strategy

3 key takeaways from Nike’s multi-billion-dollar marketing strategy

Nike marketing strategy has always been something that inspires marketers across the globe. Nike is the largest sneaker maker in the world and is coming off of a year where they made $39.12 billion dollars. They have over 1,150 stores worldwide, with 76,700+ employees. It’s not a long shot to say this, but Nike is at the top of the game even though the global economy is slowing down. Nike was founded 55 years ago by Phil Knight and …

high-quality blog content

Key Components of Useful and High-Quality Blog Content

The internet is full of crap.  Crap and a lot of low-quality, non-useful content that is published for the sake of being published. You, dear reader, don’t want to add to that pile, do you? Else, you wouldn’t be going through a content/ inbound marketing blog and trying to strengthen your arsenal of content skills. The truth is, while low-quality blog content is read, it is not remembered. It is able to garner clicks, but it does not convert. It …

5 steps to finding that elusive brand voice (so the right customers can hear you loud and clear)

The predominant form of communication on the Internet is textual. But, that doesn’t mean people can’t hear your brand voice. Your brand voice is made up of the tone and the words you use when communicating with your audience. It is a strong factor in deciding how the audience perceives you and extends to all forms of brand communication- be it blog posts, social media, the comments you leave, email newsletters, online content, etc.  A consistent and carefully crafted brand …

Brand typography: why it’s important and how to get it right in 5 steps

It’s not only what you say, but how you say it as well. And rand typography is the how-to your what. Most brands, however, downplay its importance. They’ll do a quick scan of available fonts, pick one that they like and kiiiinda feel goes with their brand, and that’s it. Done, created, released. Your brand typography, however, is communicating things about your brand that you as a creator might not easily pick up on. It is helping to establish how …

content strategy for generation z consumers

How to Shape Your Content Strategy for Gen-Z Consumers

Move over millennials, for Gen-Z has arrived! Marketers and prudent decision-makers in every industry are reshaping their goals of Crafting a content strategy for gen-z consumers is important.  This is particularly for you to hear, all you Marketers out there. While millennials still continue to be a large part of the equation, the focus has already shifted to the new paradigm – that of Gen Z consumers. By now, you must be wondering, what in the world is Gen Z…