Marketing

5 steps to finding that elusive brand voice (so the right customers can hear you loud and clear)

The predominant form of communication on the Internet is textual. But, that doesn’t mean people can’t hear your brand voice. Your brand voice is made up of the tone and the words you use when communicating with your audience. It is a strong factor in deciding how the audience perceives you and extends to all forms of brand communication- be it blog posts, social media, the comments you leave, email newsletters, online content, etc.  A consistent and carefully crafted brand …

Brand typography: why it’s important and how to get it right in 5 steps

It’s not only what you say, but how you say it as well. And rand typography is the how-to your what. Most brands, however, downplay its importance. They’ll do a quick scan of available fonts, pick one that they like and kiiiinda feel goes with their brand, and that’s it. Done, created, released. Your brand typography, however, is communicating things about your brand that you as a creator might not easily pick up on. It is helping to establish how …

content strategy for generation z consumers

How to Shape Your Content Strategy for Gen-Z Consumers

Move over millennials, for Gen-Z has arrived! Marketers and prudent decision-makers in every industry are reshaping their goals of Crafting a content strategy for gen-z consumers is important.  This is particularly for you to hear, all you Marketers out there. While millennials still continue to be a large part of the equation, the focus has already shifted to the new paradigm – that of Gen Z consumers. By now, you must be wondering, what in the world is Gen Z…

psychology for marketers

Basic Primer on Psychology for Social Media Marketers (And a Bonus on Online Sharing)

‘All marketing is essentially psychology.’ A marketer at ContentNinja poetically and succinctly put it one day. And it is true. All marketing- whether it is carried on the web or in-person- rests on the cues that people respond to and make them want to buy/ sign up/enrol. If you know what these cues are and how to use them, you can market to just about anyone and everyone- successfully. So, today, we dive deep into a crash course on psychology …

content promotion

Maximizing the ROI of your content strategy with promotions

Do you know the importance of content promotion? Are you a rare content marketer?  You know- the one who can create killer content, track how many people it killed with its awesomeness, while also preparing to carry out (many) more deaths through content promotion strategies? If not, there is no shame. You are among the 42% of marketers for whom proving the ROI of their marketing strategy is the biggest challenge. However, the challenge is worth taking up. Why? You …

content marketing campaign examples

Learn from the best Content Marketing examples that turned heads and drove engagement

As a content marketer, it can be hard to come up with ideas that consistently rock the numbers. The pressure of a successful campaign or an unsuccessful one can both lead to a creative block. And going through some of the best content marketing examples to date  When viewed from another perspective, however, idea generation does not seem hard at all. After all, content marketing means to create conversations around your brand and products that open the way to engagement …