Marketing Strategy

Should Video marketing feature in your 2020 B2B marketing strategy?

Over the years, B2B marketing has undergone a massive transformation, thanks to the inclusion and adoption of disruptive technologies in marketing. Today, B2B marketers no longer rely on traditional marketing techniques but prefer using the latest marketing tools for brand awareness. Video marketing is one such tool that is helping change the way B2B marketers can reach their target audiences. Now, you might ask – why videos in B2B marketing? And we’ll respond to that by saying, why not! It …

ROI improvement for B2B marketing

Actionable tips on ROI improvement in B2B marketing

‘How to improve ROI in B2B marketing?!’ is a question that every marketer has asked at one point or another, often with many more question and exclamation marks. No matter the business stage one is at, ‘nailing’ the marketing and hence, the game of improving ROI in B2B marketing can always seem a challenge- the elusive unicorn that you can’t get a rope around. This is because the real world is highly unpredictable which, in turn, makes businesses and economies …

Nike marketing strategy

3 key takeaways from Nike’s multi-billion-dollar marketing strategy

Nike marketing strategy has always been something that inspires marketers across the globe. Nike is the largest sneaker maker in the world and is coming off of a year where they made $39.12 billion dollars. They have over 1,150 stores worldwide, with 76,700+ employees. It’s not a long shot to say this, but Nike is at the top of the game even though the global economy is slowing down. Nike was founded 55 years ago by Phil Knight and …

Brand typography: why it’s important and how to get it right in 5 steps

It’s not only what you say, but how you say it as well. And rand typography is the how-to your what. Most brands, however, downplay its importance. They’ll do a quick scan of available fonts, pick one that they like and kiiiinda feel goes with their brand, and that’s it. Done, created, released. Your brand typography, however, is communicating things about your brand that you as a creator might not easily pick up on. It is helping to establish how …