marketing strategies

how-to-make-perfect-elevator-pitch

5 Steps You Need to Follow to Perfect Your Elevator Pitch

Imagine a mosquito buzzing incessantly near your ear. Your instinctive reaction would be to snap your hands at it. To silence it. Contrast it to the sweet rendition of a Mockingbird. You would pause to hear it. As an entrepreneur, your elevator pitch needs to take the mockingbird route. An effectively delivered elevator pitch could make you an overnight millionaire. During your pitches, you are selling your great idea to a bunch of investors who would willingly part with their …

best-digital-marketing-agency-in-gurgaon

How to set up your Podcast in 4 easy steps!

Podcasts are important. Even the biblical God had one. Don’t believe us? Here’s something from the Bible – “And God said, Let there be light: and there was light.”Source The good news is, you can set yours up in only 4 easy steps. Whether you are a business owner or someone who wants to broadcast their ideas to the world, a podcast is an indispensable medium! These people are likely to subscribe to Netflix and other streaming platforms, be …

7 Steps to Optimize your Google My Business Listing

Google dominates the market when it comes to business listings-with Google processing about 3.5 billion searches every single day. It’s easy to understand how local searches would a huge part of that 3.5 billion- after all, Google has become the perfect replacement of a telephone book, and is the destination most people go (even if by default) to find any localized information they want. Want a restaurant for your dinner date on Friday? Google. Looking for a dry cleaner near …

local-seo-tips

Local SEO in 2018: A comprehensive guide

It’s Friday night and you have no idea where to go to dinner. Your window latch has broken, and you need to find a repairman to come and fix it. You have to prepare for a bake sale, and you want to know where you can get the freshest organic products. What’s the one thing you’ll do in all these scenarios? We’re sure most of you said ‘Search on Google’. If you’re a business owner, this is an incredibly significant …

best-marketing-agency-in-gurgaon

Why your business needs online reputation management

The year is 2018, and only Taylor Swift can bounce back to popularity after complaining about how bad her reputation is.   (source)   Alas, for the rest of us, if our reputation’s never been worse, we’re probably facing a huge downturn in our business (and definitely not earning millions for confessing the same). Our activities, both online and offline, have become rather transparent, and for those running businesses, online reputation management has become an imperative. What is online reputation …

how-to-reduce-bounce-rate-of-website

12 Simple Steps to Reducing your Bounce Rate

Bounce rate. These two words have probably struck more terror in your heart than most others. It’s understandable why- your website is the apple of your eye, and having a high bounce rate is like having to admit that the apple might not be as red and shiny as you think it is. However, to say that a high bounce rate is bad, and a low bounce rate is good would be simplifying the matter to a painful extent. So, …

creative-marketing-agency-in-gurgaon

The 650% ROI: Effective influencer marketing and how to execute it

Influencer marketing is a fairly new concept but it has definitely revolutionized the world of marketing- So, clearly people are sold on the idea of influencer marketing, but before you jump on board, there are a few pesky strategic questions you might have. For one- what the hell is influencer marketing?  Secondly, how on earth do you adapt it to your business? What is influencer marketing? What is influencer marketing? Simply put, is using a person who already has access …

Cold Email Marketing Templates that Work

6 seconds. In 6 seconds, people decide whether they like you or not. Given the statistic, it is no doubt that Tom Cruise’s strategy was an effective one – if he had not impressed Renée Zellweger at ‘Hello’, he probably would have never impressed her at all! First impressions count- and all our personal and professional interactions count on it. In real life, we can work around this by presenting ourselves better, or by choosing our best jokes to impress …

Crawl before you run: The perfect SEO audit in 7 quick steps

Search engine optimization has become a way of life for website owners. If you’ve got a website too, we’re sure that the question “How do I do SEO right” haunts you even in your sleep. Let’s face it. It’s 2018 and SEO’s importance is definitely not waning – more than 60% of marketers feel it is their highest priority when it comes to inbound marketing. There is a chance you have kept SEO in mind when building your website- …

Doing SEO right – The 2018 algorithms are game-changing!

Just last year itself, you completed your research and groundwork of Google algorithms and optimized your website design, content, backlinks, and so on accordingly to ensure that your SEO ranking stays on top. Think it’s time to relax? Definitely not! When it comes to search engine optimization (SEO), you can never rest. SEO is a continually evolving field that requires constant monitoring and tracking, or else, you might fall behind in the game. Google confirmed this dynamic feature of …