marketing strategies

Retargeting-Strategies

5 Effective Retargeting Strategies You Should Copy Today

Watching your visitors leave your platform without taking any actionable step is truly disappointing. As a matter of fact, just three seconds is what you get to make sure your visitors stay. After all, that’s all that is needed to the gist of what your website has to offer to them. Another important thing is that most visitors who visit a website don’t come equipped with the purchasing mentality. But then, do you just sit back and watch them leave?…

Techniques-of-Link-Building

Link building strategies: what you should know and what you should definitely know!

Links, in all honesty, are the Internet’s backbone. Consider a search engine crawling through the complex metropolis that is the web. What are links for it, if not the pathway to your pages? Using sophisticated link building strategies can, therefore, help the crawler discover your pages, and eventually rank them higher. While it’s true that links aren’t everything in SEO, but experts attribute a large portion of the search engines’ algorithms to link-related factors. Using links, engines are not only …

best-editing-tools-

How To Approach Editing & 4 Tools To Help You At It

“Once open a time…” There’s something wrong with the above sentence. It’s easy to spot, but most writers – even the greats – are often found making mistakes of this nature. The difference between great writers and the rest isn’t only a gift for powerful prose, it’s a sound editorial process that weeds out mistakes and brings clarity to their writing. Below, I’ve explained how to improve your editing process using TomatoTimers, Grammarly, Yoast, and Hemingway Editor. But before we …

best-content-marketing-agency-in-gurgaon

Hey Google, make my content AI compatible

Imagine a novel that combined Jane Austen’s Victorian England and Stephen King’s horror. Imagine if, even after the death of Shakespeare, we could read plays that felt like he had written them. Imagine if, a machine did all of this. Now let us tell you that your imagination might not be a pipe dream after all. Since the coinage of the term ‘artificial intelligence’ in 1955, civilization has progressed tremendously in its knowledge and application of the field. From the …

Technical Writing 101: Writing content that actually gets read

Having written lots of good technical content that gets read, we feel we’re in a position to say – technical content isn’t your regular, Instagram-blogger-esque content. But it’s not a hard nut to crack, either. Read on if you don’t believe us just yet, we’ll walk you through some important points that, if kept in mind, will help end your struggles with writing effective technical content. First of all, what is the most important thing while writing? You’d think grammar, …

how-to-make-perfect-elevator-pitch

5 Steps To Perfecting Your Elevator Pitch

Imagine a mosquito buzzing incessantly near your ear. Your instinctive reaction would be to snap your hands at it. To silence it. Contrast it to the sweet rendition of a Mockingbird. You would pause to hear it. As an entrepreneur, your elevator pitch needs to take the mockingbird route. An effectively delivered elevator pitch could make you an overnight millionaire. During your pitches, you are selling your great idea to a bunch of investors who would willingly part with their …

best-digital-marketing-agency-in-gurgaon

How to set up your Podcast in 4 easy steps!

Podcasts are important. Even the biblical God had one. Don’t believe us? Here’s something from the Bible – “And God said, Let there be light: and there was light.”Source The good news is, you can set yours up in only 4 easy steps. Whether you are a business owner or someone who wants to broadcast their ideas to the world, a podcast is an indispensable medium! These people are likely to subscribe to Netflix and other streaming platforms, be …

7 Steps to Optimize your Google My Business Listing

Google dominates the market when it comes to business listings-with Google processing about 3.5 billion searches every single day. It’s easy to understand how local searches would a huge part of that 3.5 billion- after all, Google has become the perfect replacement of a telephone book, and is the destination most people go (even if by default) to find any localized information they want. Want a restaurant for your dinner date on Friday? Google. Looking for a dry cleaner near …

local-seo-tips

Local SEO in 2018: A comprehensive guide

It’s Friday night and you have no idea where to go to dinner. Your window latch has broken, and you need to find a repairman to come and fix it. You have to prepare for a bake sale, and you want to know where you can get the freshest organic products. What’s the one thing you’ll do in all these scenarios? We’re sure most of you said ‘Search on Google’. If you’re a business owner, this is an incredibly significant …

best-marketing-agency-in-gurgaon

Why your business needs online reputation management

The year is 2018, and only Taylor Swift can bounce back to popularity after complaining about how bad her reputation is.   (source)   Alas, for the rest of us, if our reputation’s never been worse, we’re probably facing a huge downturn in our business (and definitely not earning millions for confessing the same). Our activities, both online and offline, have become rather transparent, and for those running businesses, online reputation management has become an imperative. What is online reputation …