Marketing strategies for startup

how-to-make-perfect-elevator-pitch

5 Steps You Need to Follow to Perfect Your Elevator Pitch

Imagine a mosquito buzzing incessantly near your ear. Your instinctive reaction would be to snap your hands at it. To silence it. Contrast it to the sweet rendition of a Mockingbird. You would pause to hear it. As an entrepreneur, your elevator pitch needs to take the mockingbird route. An effectively delivered elevator pitch could make you an overnight millionaire. During your pitches, you are selling your great idea to a bunch of investors who would willingly part with their …

7 Steps to Optimize your Google My Business Listing

Google dominates the market when it comes to business listings-with Google processing about 3.5 billion searches every single day. It’s easy to understand how local searches would a huge part of that 3.5 billion- after all, Google has become the perfect replacement of a telephone book, and is the destination most people go (even if by default) to find any localized information they want. Want a restaurant for your dinner date on Friday? Google. Looking for a dry cleaner near …

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Local SEO in 2018: A comprehensive guide

It’s Friday night and you have no idea where to go to dinner. Your window latch has broken, and you need to find a repairman to come and fix it. You have to prepare for a bake sale, and you want to know where you can get the freshest organic products. What’s the one thing you’ll do in all these scenarios? We’re sure most of you said ‘Search on Google’. If you’re a business owner, this is an incredibly significant …

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Why your business needs online reputation management

The year is 2018, and only Taylor Swift can bounce back to popularity after complaining about how bad her reputation is.   (source)   Alas, for the rest of us, if our reputation’s never been worse, we’re probably facing a huge downturn in our business (and definitely not earning millions for confessing the same). Our activities, both online and offline, have become rather transparent, and for those running businesses, online reputation management has become an imperative. What is online reputation …

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12 Simple Steps to Reducing your Bounce Rate

Bounce rate. These two words have probably struck more terror in your heart than most others. It’s understandable why- your website is the apple of your eye, and having a high bounce rate is like having to admit that the apple might not be as red and shiny as you think it is. However, to say that a high bounce rate is bad, and a low bounce rate is good would be simplifying the matter to a painful extent. So, …

The Complete Guide to QR Codes

Yes, you heard it right. Today we’re going to enlighten you on “QR Codes” – one of the most popular marketing tools of the present day. Ever since its inception, the QR code has come to widely utilized in the marketing scene, all across the world. Each one of you has heard it, heck, you’ve probably used it more times than you can count, but do you know what exactly a QR code is? Worry not, for we’re here to …

Cold Email Marketing Templates that Work

6 seconds. In 6 seconds, people decide whether they like you or not. Given the statistic, it is no doubt that Tom Cruise’s strategy was an effective one – if he had not impressed Renée Zellweger at ‘Hello’, he probably would have never impressed her at all! First impressions count- and all our personal and professional interactions count on it. In real life, we can work around this by presenting ourselves better, or by choosing our best jokes to impress …

Crawl before you run: The perfect SEO audit in 7 quick steps

Search engine optimization has become a way of life for website owners. If you’ve got a website too, we’re sure that the question “How do I do SEO right” haunts you even in your sleep. Let’s face it. It’s 2018 and SEO’s importance is definitely not waning – more than 60% of marketers feel it is their highest priority when it comes to inbound marketing. There is a chance you have kept SEO in mind when building your website- …

Doing SEO right – The 2018 algorithms are game-changing!

Just last year itself, you completed your research and groundwork of Google algorithms and optimized your website design, content, backlinks, and so on accordingly to ensure that your SEO ranking stays on top. Think it’s time to relax? Definitely not! When it comes to search engine optimization (SEO), you can never rest. SEO is a continually evolving field that requires constant monitoring and tracking, or else, you might fall behind in the game. Google confirmed this dynamic feature of …

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Build a content marketing strategy that gets traffic in 3 simple steps

Ever since the digital boom, it’s been clear that content is king- and this adage has not changed over the years. 2017 saw a huge upwards trend in content strategy among marketers, with 70% polling in to say they were going to create more content. More is good, right? Of course- but you have to remember that quality and quantity will have to go hand in hand for your content marketing to succeed. In practice, this means that you’ll have …