Marketing Funnel

5 steps to finding that elusive brand voice (so the right customers can hear you loud and clear)

The predominant form of communication on the Internet is textual. But, that doesn’t mean people can’t hear your brand voice. Your brand voice is made up of the tone and the words you use when communicating with your audience. It is a strong factor in deciding how the audience perceives you and extends to all forms of brand communication- be it blog posts, social media, the comments you leave, email newsletters, online content, etc.  A consistent and carefully crafted brand …

3 Killer marketing funnel examples you can learn from

You, dear marketer, are wired to market like a boss and create great marketing funnels. All it’s going to need is a little bit of knowledge and lots of trial and error.  We covered the knowledge part in the previous post. In this one, we are going to help you begin with the trial and error phase by sharing detailed insights into how other companies have successfully leveraged marketing funnels for greater sales. While we do not advocate mimicking their …