Marketing automation

5 Reasons Why Your eCommerce Site Needs Marketing Automation

Automation isn’t a secret, but not even a state of ordinary among a majority of online businesses. If you have discovered all possibilities with marketing automation for your eCommerce site – you are, no doubt, a step ahead of the crowd, and if you are using these tools ideally – you must be reaping its fruitful results. The efficiency of marketing automation cannot be overemphasized. In fact, according to the study by Lenskold Group, 78% of marketers feel that marketing …

Tips to optimize your marketing automation workflows

Workflow automation isn’t anything new. Today, it has emerged as a major trend in the industry. More and more enterprises and organizations across industries are adopting the concept of workflow automation to streamline business operations, enhance workplace productivity, and boost ROI. Essentially, workflow automation refers to designing, executing, and automating workflows or business processes based on the pre-defined and standard business rules. Workflow automation is becoming a reality of many industries, and marketing is one of them. Marketing workflow automation …

creating a newsletter

Steps to creating the perfect newsletter for your audience

Although underrated, newsletters are one of the most effective marketing tools to nurture customer-brand relationships, boost brand awareness, drive traffic, and increase sales. However, almost all companies and organizations use newsletters to reach their target audience and promote their brand. Amid the ever-increasing competition, how can you create newsletters that stand out in the crowd? We’ve created this post specifically to address this point – how to create the perfect newsletter for your audience every single time!  But before we …

The Best Marketing Automation Tools in Existence [2020]

Every business owner and entrepreneur knows that marketing is one of the most crucial aspects of brand promotion for any organization. Marketing is a complex domain that comprises multiple elements, each serving a unique purpose for brand marketing. Naturally, it is a challenging job to incorporate all the components of marketing into a well-structured marketing strategy.  Now, the question is, what can you do to ensure the smooth functioning of your marketing strategy? Adopt marketing automation.  What is Marketing …

ROI improvement for B2B marketing

Actionable tips on ROI improvement in B2B marketing

‘How to improve ROI in B2B marketing?!’ is a question that every marketer has asked at one point or another, often with many more question and exclamation marks. No matter the business stage one is at, ‘nailing’ the marketing and hence, the game of improving ROI in B2B marketing can always seem a challenge- the elusive unicorn that you can’t get a rope around. This is because the real world is highly unpredictable which, in turn, makes businesses and economies …

3 Killer marketing funnel examples you can learn from

You, dear marketer, are wired to market like a boss and create great marketing funnels. All it’s going to need is a little bit of knowledge and lots of trial and error.  We covered the knowledge part in the previous post. In this one, we are going to help you begin with the trial and error phase by sharing detailed insights into how other companies have successfully leveraged marketing funnels for greater sales. While we do not advocate mimicking their …