Link-Building

Google featured snippets

Google’s Featured Snippets: What’s the fuss, and how to make the most of it

A featured snippet about featured snippets. Too meta, we know.  Google is infamous for constantly changing (or adding) features, and it’s troublesome for a digital marketer. After all, to obtain traffic from Google, you’ll have to keep up with all of the updates, all the time. A featured snippet is another such update that Google has pulled out of its hat. Simply put, when a user searches a particular query, Google sometimes shows a search result in the special …

Link-building tactics for PROs to win in 2020.

While modern marketers have been crying out “SEO” at the top of their lungs to confirm its importance in the world of Digital Marketing, we’re here to talk about one single aspect of SEO – Link-building tactics. Link building is as important as the concept of SEO itself. To put it in simple words, link building is the SEO technique wherein you get other websites and pages to link back to your site. But why do it? Essentially, link building …