internet trends

Retargeting-Strategies

5 Effective Retargeting Strategies You Should Copy Today

Watching your visitors leave your platform without taking any actionable step is truly disappointing. As a matter of fact, just three seconds is what you get to make sure your visitors stay. After all, that’s all that is needed to the gist of what your website has to offer to them. Another important thing is that most visitors who visit a website don’t come equipped with the purchasing mentality. But then, do you just sit back and watch them leave?…

Content-Marketing

Better Lead Generation with Content Marketing

If you are a budding entrepreneur/marketer in the modern business world, then by now you must already know that merely advertising your products or services and selling them won’t get you anywhere. You have got to market and sell it the kickass way. And what’s the kickass way? Content Marketing! Whether you follow a B2B model or a B2C model, content is your best friend. Why? Because it will help generate valuable leads for your business. Duh! While native advertising …

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9 Brands that Won April Fool’s Day Pranks

This month commenced with a Monday, fulfilling the “new week, new me, new life” fantasy. Alas! It was not an ordinary Monday – but one that makes people question their faith in humanity. Literally. It was April Fool’s Day! Traditionally, one would save the best of the pranks for this auspicious day. The tradition continues, but the medium has changed. Social media is the go-to place for people today, whether in search for memes or connections, and brands across the …

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15 Game Changing Rules for SEO [Infographic]

For those who are not in the industry, the term ‘SEO’ might sound a little like a boogeyman: a mystical being who has unimaginable control over people’s lives. In a way, that’s not far from the truth. Search engine optimization continues to dominate the field as a marketing tool: an average firm in 2019  is expected to reserve 41% of the marketing budget for online optimization, and this number is expected to grow to 45% by 2020. How does …

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The Best of the Best: 10 year challenges, and how brands played the meme game

The Internet it seems has become the new “mother of all inventions” or better yet, mother of all things hashtag! The plethora of viral trends and memes that flood our news feed on a daily basis is proof enough of social media’s deep-rooted influence on everyone — right from the nerdy girl sitting in the cubicle next to yours to the celebrity crush whose posters still adore your closet walls. It’s strange to think that the word meme originates from …

google-adwords

Adwords: What not to do if you want a Successful Adwords Campaign

So you’ve done the requisite research: you have your keywords in front of you as well as how much you’re willing to spend on the campaign. But if you think that’s all you require to plan a successful AdWords campaign, let us be the bearer of bad news and tell you: no, it isn’t. It’s not only about what you do, it’s also about what you don’t. So instead of telling you what you should be doing, we’re going to …

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How to Easily Install Tracking Pixels on Your Website With Google Tag Manager

Have you noticed a banner ad “following” you as you browse through the internet? A pint-sized banner, keeping an eye on you? If you have, you’re already aware of the power (or poor execution, depending on the quality and frequency of the advertisement). These powerhouses are frequently misunderstood. Using them in the right way can have a tremendous impact on your business. From transforming your next campaign, optimizing your website, to even boosting your conversions – all of it …

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How to set up your Podcast in 4 easy steps!

Podcasts are important. Even the biblical God had one. Don’t believe us? Here’s something from the Bible – “And God said, Let there be light: and there was light.”Source The good news is, you can set yours up in only 4 easy steps. Whether you are a business owner or someone who wants to broadcast their ideas to the world, a podcast is an indispensable medium! These people are likely to subscribe to Netflix and other streaming platforms, be …

internet-marketing-in-2018

Internet Marketing in 2018: A Quick Guide

It would not be too far from the truth for us to assume that most people live their lives on the internet nowadays. Whether we need a new stereo, or a car repair mechanic, or even relationship advice, Google is often the first destination for most people. In such a connected world, leveraging your internet marketing strategy can propel your business way ahead. Simply put, it’s a way of marketing your business through the internet. It is an overarching term …

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A Beginner’s Guide to Retargeting

Retargeting is a useful part of every marketer’s life: and even if you haven’t used it yet, you have definitely experienced it. Ever browsed for something on an online store, only to see ads for it on your Facebook later? No, it’s not the same phenomenon where you learn a new word and start seeing it everywhere. You have just been a subject of a retargeting strategy! If you’re running a business, we’re sure you’re already seeing the benefits of …