influencer marketing

content promotion

Advanced Content Promotion Strategies.

What is the internet? It is a ridiculously vast pool of content— the content of the people, for the people and by the people. Yes, the definition of democracy does justice to what content on the internet is like. But if there is so much content available already, who will care about the newest fashion trends or the latest viral video? But people do, which means that content is continually evolving and being consumed. Marketers today need to leverage advanced …

content promotion

Maximizing the ROI of your content strategy with promotions

Do you know the importance of content promotion? Are you a rare content marketer?  You know- the one who can create killer content, track how many people it killed with its awesomeness, while also preparing to carry out (many) more deaths through content promotion strategies? If not, there is no shame. You are among the 42% of marketers for whom proving the ROI of their marketing strategy is the biggest challenge. However, the challenge is worth taking up. Why? You …

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The Best of the Best: 10 year challenges, and how brands played the meme game

The Internet it seems has become the new “mother of all inventions” or better yet, mother of all things hashtag! The plethora of viral trends and memes that flood our news feed on a daily basis is proof enough of social media’s deep-rooted influence on everyone — right from the nerdy girl sitting in the cubicle next to yours to the celebrity crush whose posters still adore your closet walls. It’s strange to think that the word meme originates from …

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The 650% ROI: Effective influencer marketing and how to execute it

Influencer marketing is a fairly new concept but it has definitely revolutionized the world of marketing- So, clearly people are sold on the idea of influencer marketing, but before you jump on board, there are a few pesky strategic questions you might have. For one- what the hell is influencer marketing?  Secondly, how on earth do you adapt it to your business? What is influencer marketing? What is influencer marketing? Simply put, is using a person who already has access …