improve success rate

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Loved and Lost: Dealing with lost email subscribers

This is the age of emails. No serious business can afford to ignore email as a channel – for product updates, general marketing, or even cold mailing. A high-conversion email campaign can change the way your business functions. Here are some staggering facts to remind you of that: 320% more revenue is generated from welcome emails than any other promotional email. According to research, for 81% and 80% of retail professionals, email marketing helps drive the maximum amount of …

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How to increase the pagespeed of your website!

Patience is NOT a virtue when it comes to your website visitors. As little as a one-second delay in your page load time is likely to cost you: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions In fact, as many as 47% of customers expect your website to unfold before them within the first two seconds. To add to this, around 40% people will bounce from a page that takes them three or more seconds.…

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A Beginner’s Guide to Retargeting

Retargeting is a useful part of every marketer’s life: and even if you haven’t used it yet, you have definitely experienced it. Ever browsed for something on an online store, only to see ads for it on your Facebook later? No, it’s not the same phenomenon where you learn a new word and start seeing it everywhere. You have just been a subject of a retargeting strategy! If you’re running a business, we’re sure you’re already seeing the benefits of …

Cold Email Marketing Templates that Work

6 seconds. In 6 seconds, people decide whether they like you or not. Given the statistic, it is no doubt that Tom Cruise’s strategy was an effective one – if he had not impressed Renée Zellweger at ‘Hello’, he probably would have never impressed her at all! First impressions count- and all our personal and professional interactions count on it. In real life, we can work around this by presenting ourselves better, or by choosing our best jokes to impress …

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Local SEO Tips That Work For Small Businesses

SEO is a trend that’s here to stay. With the online community expanding exponentially, it has become more critical than ever that all businesses, whether global or local, have a powerful online foothold. And as we all know, to gain a strong online presence, any organization needs to have strong search rankings. In comes – SEO!. Although many local entrepreneurs think that SEO isn’t necessary for the targeting the local market, let us break this notion for you. Granted that …

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The power of cold mails: How to find business emails

Email addresses are the first point of contact between you and a prospective client, investor, advisor, or business partner. Of course, the adage ‘first impression is last impression’ is ever so true here – but sometimes, one needs a little help in setting the stage for that first impression itself. Bigwigs like CEOs, CXOs and founders of emerging companies try to make their email addresses relatively difficult to find, so that they aren’t bombarded with hundred of uninteresting or spammy …

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Email Marketing Guide: The Power of Apology Emails

If you have never faced unforeseeable circumstances in your business that might have resulted in small to big mistakes, it’s likely that your business is relatively new. Catering to the needs of thousands of customers is a huge responsibility, and things go wrong. When they do, not taking immediate steps to abate the damage might result in the loss of the very customers to whom you owe your entire success. Consequently, those tasked with dealing with the mishap often find …

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Email Marketing Guide: Does your email subject line need an emoji?

Emoticons, Smileys, and now Emojis: it has been a fascinating journey. Today, emojis seem to inevitably turn up every time I have a conversation with someone, wherever or whoever it is. They seem to be a popular way of expressing general emotions without having to type out a detailed verbal expression. But hang on, we marketing professionals are always looking for things that are popular so that we can use them to concentrate public attention on our wares, right? So …

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Myth-busters! Is Email Marketing Dying in 2018?

Whether you’re new to the frenzied world of email marketing or as a professional trying to test your adroit, this article has some cool facts. As with any human activity that is common and crucial to a cause, email marketing as acquired itself some lingering myths about how it all works. We researched well into the depths of the issue and came up with three that really baked our noodle. Aside of being fun, these might also change the way …

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Escaping the spam filter – 11 tips to improve email delivery rates!

As a successful email marketer, one of your biggest challenges is making sure the great content you’ve written reaches the inbox of your subscriber, and your email delivery rates are perfect. Even the most legitimate and conscientious marketers are able to achieve only a 79% email delivery rate because of the overtime being put in by spam filters and ISPs to reduce unnecessary inbox traffic and improving the user experience. We know how much effort you put into your campaigns, …