email marketing for dummies

Email Marketing Made Easy

Email Marketing 101: A 3-step process to increasing reach!

Organizations employ email marketing not only to propel sales, but also to establish a solid customer database. Email marketing is used to request donations, solicit sales, to keep track of a customer’s transactions, to build a relation between an organization and its customers, and to increase brand awareness. Email marketing is extremely cost-effective and excels in return-on-investment as opposed to other marketing techniques. In an Email-Statistics-Report published by the Radicati Group, it is estimated that by the end of 2019, …

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Avoiding the dreadful “just checking in” mails

“Hey, I’m just checking in..” We have seen the words…and we have written them, flushed with embarrassment. The curse of the “just checking in” email is widely known, but still it is a practice. A practice which directly opposes what marketing hopes to achieve. The “just checking in” is used by a sales representative who is looking to reconnect with a prospect prior to a booked phone call, or when the rep is looking to re-engage the prospect after the …

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The power of cold mails: How to find business emails

Email addresses are the first point of contact between you and a prospective client, investor, advisor, or business partner. Of course, the adage ‘first impression is last impression’ is ever so true here – but sometimes, one needs a little help in setting the stage for that first impression itself. Bigwigs like CEOs, CXOs and founders of emerging companies try to make their email addresses relatively difficult to find, so that they aren’t bombarded with hundred of uninteresting or spammy …

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Building an E-Commerce website: Magento vs Shopify

It’s a pretty specific question to ask – “Should my business choose Shopify or Magento?” And if it’s something you’ve thought about before, here’s all you need to to know. As two competing e-commerce platforms, both Shopify and Magento have their own set of advantages and flip-sides. Because of this, one needs to make a roadmap and fully understand the business needs and plan. Before taking a final call, it’s important to have a crystal clear understanding of the resources …

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Email Marketing Guide: The Power of Apology Emails

If you have never faced unforeseeable circumstances in your business that might have resulted in small to big mistakes, it’s likely that your business is relatively new. Catering to the needs of thousands of customers is a huge responsibility, and things go wrong. When they do, not taking immediate steps to abate the damage might result in the loss of the very customers to whom you owe your entire success. Consequently, those tasked with dealing with the mishap often find …

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Email Marketing Guide: Does your email subject line need an emoji?

Emoticons, Smileys, and now Emojis: it has been a fascinating journey. Today, emojis seem to inevitably turn up every time I have a conversation with someone, wherever or whoever it is. They seem to be a popular way of expressing general emotions without having to type out a detailed verbal expression. But hang on, we marketing professionals are always looking for things that are popular so that we can use them to concentrate public attention on our wares, right? So …

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Text vs HTML Emails – What is better for email marketing?

As an email marketer, the significant stride is achieved only when the email lands in the inbox of your subscribers. Keeping that in mind, there’s dependably been a battle between which works better among plain text vs HTML emails that are more beautiful to look at, and considered more engaging. Let’s kick start by elucidating the two regular email myths: HTML means SPAM: I can’t recall how frequently I have heard fellow marketers claim they use plain text emails because …

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Email Marketing How-To: Building a Database of Contacts for cold mailing

A very crucial step towards marketing your product or service successfully on the internet is directly contacting a group of potential customers over email, and sorting out said group of potential customers, or a database of contacts, is a very daunting and often laborious task. This article is intended to serve as a review of the ways (both good and bad) in which such online databases are commonly built. Buying Databases That seems to be the simplest solution, doesn’t it? …