digital marketing

Best-marketing-agency-in-gurgaon

How to increase the pagespeed of your website!

Patience is NOT a virtue when it comes to your website visitors. As little as a one-second delay in your page load time is likely to cost you: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions In fact, as many as 47% of customers expect your website to unfold before them within the first two seconds. To add to this, around 40% people will bounce from a page that takes them three or more seconds.…

conversion-rate-optimisation

13 Best Practices to Nail your Conversion Rate Optimization Strategy

If there was a way of getting double the result for the same price, there’s no doubt you’ll jump on the offer, right? Conversion rate optimization (CRO) is a strategy that many swear by, for that exact same reason. It’s a way of increasing the number of people visiting your site and taking the steps that you want them to, leading to actual sales or engagement. In many ways, a CRO strategy would go hand in hand with your digital …

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A Beginner’s Guide to Retargeting

Retargeting is a useful part of every marketer’s life: and even if you haven’t used it yet, you have definitely experienced it. Ever browsed for something on an online store, only to see ads for it on your Facebook later? No, it’s not the same phenomenon where you learn a new word and start seeing it everywhere. You have just been a subject of a retargeting strategy! If you’re running a business, we’re sure you’re already seeing the benefits of …

checkout-process-for-ecommerce

Optimizing your checkout process to boost sales

It’s no secret that online shopping is one of the biggest fads of the 21st century: after all, who doesn’t want to purchase things from the comfort of their home, come rain or shine? Maybe that was the appeal for the estimated 1.66 billion people who purchased online products in 2017. You might have seen this impact on your website traffic rate as well: and if you manage to convert most of your traffic into engagement or purchase, …

best-digital-marketing-agency-in-gurgaon

A Beginner’s Guide to Conversion Rate Optimization

If you want to understand what conversion rate optimization is, just think about the number of websites you window shop in on any given day. You open up a website because you see an ad that really interested you. You click around for a while, before exiting. You might be on a book lending site, and you create an account to see what kind of offers are available. You don’t find anything to your liking so you leave. A shop …

best-marketing-agency-in-gurgaon

Why your business needs online reputation management

The year is 2018, and only Taylor Swift can bounce back to popularity after complaining about how bad her reputation is.   (source)   Alas, for the rest of us, if our reputation’s never been worse, we’re probably facing a huge downturn in our business (and definitely not earning millions for confessing the same). Our activities, both online and offline, have become rather transparent, and for those running businesses, online reputation management has become an imperative. What is online reputation …

creative-agency-in-gurgaon

What are backlinks: A Comprehensive Guide

If your business has an active online presence, there is probably exactly one thing you think of day and night: increasing your search engine ranking. After all, it is the holy grail (except sometimes, it might feel like the actual holy grail is easier to find than the top spot in search engine ranking). In such tough competitive environment, you should be using every tool in the arsenal to help you win this war- and that’s why we will be …

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12 Simple Steps to Reducing your Bounce Rate

Bounce rate. These two words have probably struck more terror in your heart than most others. It’s understandable why- your website is the apple of your eye, and having a high bounce rate is like having to admit that the apple might not be as red and shiny as you think it is. However, to say that a high bounce rate is bad, and a low bounce rate is good would be simplifying the matter to a painful extent. So, …

The Complete Guide to QR Codes

Yes, you heard it right. Today we’re going to enlighten you on “QR Codes” – one of the most popular marketing tools of the present day. Ever since its inception, the QR code has come to widely utilized in the marketing scene, all across the world. Each one of you has heard it, heck, you’ve probably used it more times than you can count, but do you know what exactly a QR code is? Worry not, for we’re here to …

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The 650% ROI: Effective influencer marketing and how to execute it

Influencer marketing is a fairly new concept but it has definitely revolutionized the world of marketing- So, clearly people are sold on the idea of influencer marketing, but before you jump on board, there are a few pesky strategic questions you might have. For one- what the hell is influencer marketing?  Secondly, how on earth do you adapt it to your business? What is influencer marketing? What is influencer marketing? Simply put, is using a person who already has access …