digital marketing Archives | ContentNinja's dojo

5 Effective Retargeting Strategies You Should Copy Today

Pratyush Arya April 18, 2019

Watching your visitors leave your platform without taking any actionable step is truly disappointing. As a matter of fact, just three seconds is what you get to make sure your visitors stay. After all, that’s all that is needed to the gist of what your website has to offer to them. Another important thing is that most visitors who visit a website don’t come equipped with the purchasing mentality. But then, do you just sit back and watch them leave?…

Internet Marketing Link Building Techniques

Link building strategies: what you should know and what you should definitely know!

Pratyush Arya April 14, 2019

Links, in all honesty, are the Internet’s backbone. Consider a search engine crawling through the complex metropolis that is the web. What are links for it, if not the pathway to your pages? Using sophisticated link building strategies can, therefore, help the crawler discover your pages, and eventually rank them higher. While it’s true that links aren’t everything in SEO, but experts attribute a large portion of the search engines’ algorithms to link-related factors. Using links, engines are not only …

Content Marketing Content Strategy

Better Lead Generation with Content Marketing

Pratyush Arya April 8, 2019

If you are a budding entrepreneur/marketer in the modern business world, then by now you must already know that merely advertising your products or services and selling them won’t get you anywhere. You have got to market and sell it the kickass way. And what’s the kickass way? Content Marketing! Whether you follow a B2B model or a B2C model, content is your best friend. Why? Because it will help generate valuable leads for your business. Duh! While native advertising …

Content Marketing Content Strategy Internet Marketing Internet Trends

9 Brands that Won April Fool’s Day Pranks

Mayank Gulati April 4, 2019

This month commenced with a Monday, fulfilling the “new week, new me, new life” fantasy. Alas! It was not an ordinary Monday – but one that makes people question their faith in humanity. Literally. It was April Fool’s Day! Traditionally, one would save the best of the pranks for this auspicious day. The tradition continues, but the medium has changed. Social media is the go-to place for people today, whether in search for memes or connections, and brands across the …

E-Commerce Internet Trends SEO SEO Tips

15 Game Changing Rules for SEO [Infographic]

Shriya Garg April 4, 2019

For those who are not in the industry, the term ‘SEO’ might sound a little like a boogeyman: a mystical being who has unimaginable control over people’s lives. In a way, that’s not far from the truth. Search engine optimization continues to dominate the field as a marketing tool: an average firm in 2019 is expected to reserve 41% of the marketing budget for online optimization, and this number is expected to grow to 45% by 2020. How does …

Content Marketing Content Strategy

How To Approach Editing & 4 Tools To Help You At It

Kayleigh Alexandra March 30, 2019

“Once open a time…” There’s something wrong with the above sentence. It’s easy to spot, but most writers – even the greats – are often found making mistakes of this nature. The difference between great writers and the rest isn’t only a gift for powerful prose, it’s a sound editorial process that weeds out mistakes and brings clarity to their writing. Below, I’ve explained how to improve your editing process using TomatoTimers, Grammarly, Yoast, and Hemingway Editor. But before we …

Content Marketing Digital Marketing

Technical Writing 101: Writing content that actually gets read

Pratyush Arya March 20, 2019

Having written lots of good technical content that gets read, we feel we’re in a position to say – technical content isn’t your regular, Instagram-blogger-esque content. But it’s not a hard nut to crack, either. Read on if you don’t believe us just yet, we’ll walk you through some important points that, if kept in mind, will help end your struggles with writing effective technical content. First of all, what is the most important thing while writing? You’d think grammar, …

Digital Marketing Instagram Internet Marketing

Running Ads on Instagram: Everything you need to know!

Pratyush Arya March 14, 2019

Instagram is easily one of the most profitable platforms currently on the web. With a continuous rollout of exciting features, marketers have a lot more creative space on Instagram, helping them gain a competitive edge. As an example, a recent Instagram update allows you to add credit card in order to make in-app purchases – without even needing to close the application. This update is a boon to marketers running ads here, and looking for quality leads and conversions. As …

Internet Trends Social Media Social Media Marketing

If you can’t beat ’em, join ’em: 4 ways to hack Facebook algorithms in 2019

Mayank Gulati February 6, 2019

No matter how popular a social media platform might be, Facebook will always trump them all. It was the first social network that swept the world off of its feet. The popularity of Facebook lies in the fact that young people, parents, grandparents, and even cute labrador Coco can create their profiles and gain traction. Other platforms like Instagram and Snapchat appeal to a younger audience. Not everyone is opinionated enough to have a Twitter account. And not everyone needs …

Digital Marketing Internet Trends Social Media Marketing

The Best of the Best: 10 year challenges, and how brands played the meme game

Shriya Garg February 2, 2019

The Internet it seems has become the new “mother of all inventions” or better yet, mother of all things hashtag! The plethora of viral trends and memes that flood our news feed on a daily basis is proof enough of social media’s deep-rooted influence on everyone — right from the nerdy girl sitting in the cubicle next to yours to the celebrity crush whose posters still adore your closet walls. It’s strange to think that the word meme originates from …