digital marketing Archives | ContentNinja's dojo

Sales Call 2.0: How your calling strategy needs to change in 2020

Apoorv Singh May 27, 2020

Cold calls worked in the 1950s. Today’s consumer needs something more evolved. Marketing today is about personalization. We live in a world where multiple internet companies’ only purpose for existence is to know us so well they can predict what we need before we need it. (This is true – a Target buyer started seeing ads for diapers and baby products and was offended until he realized his teenage daughter was pregnant.) In such a scenario, telesales and cold …

Content Marketing Digital Marketing SEO

ContentNinja’s guide on how to re-purpose content (2020 update)

Mayank Gulati March 4, 2020

Let’s admit it. The Writing / Creation Muse doesn’t have office hours. He/ she/ it- or howsoever you reference your Muse- isn’t available 24*7 to inspire your best blog posts, your hit podcast ideas, or your viral video concepts. Most of the times, you are on your own in this. As is your content creation team. Source So, what do you do? Do you sit around and wait for the Muse’s arrival? Of course not. You’ve got a company to …

Internet Trends Social Media Social Media Marketing

If you can’t beat ’em, join ’em: 4 ways to hack Facebook algorithms in 2020

Mayank Gulati February 26, 2020

No matter how popular a social media platform might be, Facebook will always trump them all. It was the first social network that swept the world off of its feet. The popularity of Facebook lies in the fact that young people, parents, grandparents, and even cute labrador Coco can create their profiles and gain traction. Other platforms like Instagram and Snapchat appeal to a younger audience. Not everyone is opinionated enough to have a Twitter account. And not everyone needs …

Internet Marketing Marketing for Startups

Internet Marketing in 2020: A Quick Guide

Mayank Gulati February 23, 2020

It would not be too far from the truth for us to assume that most people live their lives on the internet nowadays. Whether we need a new stereo, or a car repair mechanic, or even relationship advice, Google is often the first destination for most people. In such a connected world, leveraging your internet marketing strategy can propel your business way ahead. Simply put, it’s a way of marketing your business through the internet. It is an overarching term …

Content Marketing Digital Marketing

Technical Writing 101: Writing content that actually gets read in 2020

Pratyush Arya January 30, 2020

Having written lots of good technical content that gets read, we feel we’re in a position to say – technical content isn’t your regular, Instagram-blogger-esque content. But it’s not a hard nut to crack, either. Read on if you don’t believe us just yet, we’ll walk you through some important points that, if kept in mind, will help end your struggles with writing effective technical content. First of all, what is the most important thing while writing? You’d think grammar, …

Digital Marketing Retargeting Strategy Social Media

5 Effective Retargeting Strategies You Should Copy in 2020

Pratyush Arya January 28, 2020

Watching your visitors leave your platform without taking any actionable step is truly disappointing. As a matter of fact, just three seconds is what you get to make sure your visitors stay. After all, that’s all that is needed to the gist of what your website has to offer to them. Another important thing is that most visitors who visit a website don’t come equipped with the purchasing mentality. But then, do you just sit back and watch them leave?…

Internet Trends Video Marketing

Video marketing in 2020 – what do the stars say?

Shriya Garg January 24, 2020

There is no turning away from the fact that video has seen a phenomenal rise in recent years when it comes to marketing strategies. Users respond well to videos. And videos that resonate with people take no time to do a gazillion rounds around the internet in the matter of a few hours. The implications of the same are huge. In an attention economy, where all businesses have equal opportunities and platforms for connecting with people, you need to ensure …

Digital Marketing

3 Killer marketing funnel examples you can learn from

Pratyush Arya September 3, 2019

You, dear marketer, are wired to market like a boss and create great marketing funnels. All it’s going to need is a little bit of knowledge and lots of trial and error. We covered the knowledge part in the previous post. In this one, we are going to help you begin with the trial and error phase by sharing detailed insights into how other companies have successfully leveraged marketing funnels for greater sales. While we do not advocate mimicking their …

Digital Marketing Social Media

Mom’s the Word: Greatest Mother’s Day Ad Campaigns so far

Pratyush Arya May 10, 2019

Ah, Mother’s day! That one day of the year where we finally remember to thank the woman who didn’t buckle and throw us out, when far stronger people would have… As the count-down to Mother’s day is on, we bring to you the best Mother’s Day campaigns that tugged on our heartstrings (and made us feel slightly guilty about being such irritatingly difficult children). Without further ado, here are some of the best campaigns that we’ve come across! Nissan — …

Internet Marketing Link Building Techniques

Link building strategies: what you should know and what you should definitely know!

Pratyush Arya April 14, 2019

Links, in all honesty, are the Internet’s backbone. Consider a search engine crawling through the complex metropolis that is the web. What are links for it, if not the pathway to your pages? Using sophisticated link building strategies can, therefore, help the crawler discover your pages, and eventually rank them higher. While it’s true that links aren’t everything in SEO, but experts attribute a large portion of the search engines’ algorithms to link-related factors. Using links, engines are not only …