digital marketing Archives | ContentNinja's dojo

Mom’s the Word: Greatest Mother’s Day Ad Campaigns so far

Pratyush Arya May 10, 2019

Ah, Mother’s day! That one day of the year where we finally remember to thank the woman who didn’t buckle and throw us out, when far stronger people would have… As the count-down to Mother’s day is on, we bring to you the best Mother’s Day campaigns that tugged on our heartstrings (and made us feel slightly guilty about being such irritatingly difficult children). Without further ado, here are some of the best campaigns that we’ve come across! Nissan — …

Content Marketing Digital Marketing SEO

ContentNinja’s guide on how to re-purpose content

Mayank Gulati May 9, 2019

Let’s admit it. The Writing / Creation Muse doesn’t have office hours. He/ she/ it- or howsoever you reference your Muse- isn’t available 24*7 to inspire your best blog posts, your hit podcast ideas, or your viral video concepts. Most of the times, you are on your own in this. As is your content creation team. Source So, what do you do? Do you sit around and wait for the Muse’s arrival? Of course not. You’ve got a company to …

Internet Marketing Marketing for Startups

Internet Marketing in 2019: A Quick Guide

Mayank Gulati May 7, 2019

It would not be too far from the truth for us to assume that most people live their lives on the internet nowadays. Whether we need a new stereo, or a car repair mechanic, or even relationship advice, Google is often the first destination for most people. In such a connected world, leveraging your internet marketing strategy can propel your business way ahead. Simply put, it’s a way of marketing your business through the internet. It is an overarching term …

Digital Marketing Retargeting Strategy Social Media

5 Effective Retargeting Strategies You Should Copy Today

Pratyush Arya April 18, 2019

Watching your visitors leave your platform without taking any actionable step is truly disappointing. As a matter of fact, just three seconds is what you get to make sure your visitors stay. After all, that’s all that is needed to the gist of what your website has to offer to them. Another important thing is that most visitors who visit a website don’t come equipped with the purchasing mentality. But then, do you just sit back and watch them leave?…

Internet Marketing Link Building Techniques

Link building strategies: what you should know and what you should definitely know!

Pratyush Arya April 14, 2019

Links, in all honesty, are the Internet’s backbone. Consider a search engine crawling through the complex metropolis that is the web. What are links for it, if not the pathway to your pages? Using sophisticated link building strategies can, therefore, help the crawler discover your pages, and eventually rank them higher. While it’s true that links aren’t everything in SEO, but experts attribute a large portion of the search engines’ algorithms to link-related factors. Using links, engines are not only …

Content Marketing Content Strategy

Better Lead Generation with Content Marketing

Pratyush Arya April 8, 2019

If you are a budding entrepreneur/marketer in the modern business world, then by now you must already know that merely advertising your products or services and selling them won’t get you anywhere. You have got to market and sell it the kickass way. And what’s the kickass way? Content Marketing! Whether you follow a B2B model or a B2C model, content is your best friend. Why? Because it will help generate valuable leads for your business. Duh! While native advertising …

Content Marketing Content Strategy Internet Marketing Internet Trends

9 Brands that Won April Fool’s Day Pranks

Mayank Gulati April 4, 2019

This month commenced with a Monday, fulfilling the “new week, new me, new life” fantasy. Alas! It was not an ordinary Monday – but one that makes people question their faith in humanity. Literally. It was April Fool’s Day! Traditionally, one would save the best of the pranks for this auspicious day. The tradition continues, but the medium has changed. Social media is the go-to place for people today, whether in search for memes or connections, and brands across the …

E-Commerce Internet Trends SEO SEO Tips

15 Game Changing Rules for SEO [Infographic]

Shriya Garg April 4, 2019

For those who are not in the industry, the term ‘SEO’ might sound a little like a boogeyman: a mystical being who has unimaginable control over people’s lives. In a way, that’s not far from the truth. Search engine optimization continues to dominate the field as a marketing tool: an average firm in 2019 is expected to reserve 41% of the marketing budget for online optimization, and this number is expected to grow to 45% by 2020. How does …

Content Marketing Content Strategy

How To Approach Editing & 4 Tools To Help You At It

Kayleigh Alexandra March 30, 2019

“Once open a time…” There’s something wrong with the above sentence. It’s easy to spot, but most writers – even the greats – are often found making mistakes of this nature. The difference between great writers and the rest isn’t only a gift for powerful prose, it’s a sound editorial process that weeds out mistakes and brings clarity to their writing. Below, I’ve explained how to improve your editing process using TomatoTimers, Grammarly, Yoast, and Hemingway Editor. But before we …

Content Marketing Digital Marketing

Technical Writing 101: Writing content that actually gets read

Pratyush Arya March 20, 2019

Having written lots of good technical content that gets read, we feel we’re in a position to say – technical content isn’t your regular, Instagram-blogger-esque content. But it’s not a hard nut to crack, either. Read on if you don’t believe us just yet, we’ll walk you through some important points that, if kept in mind, will help end your struggles with writing effective technical content. First of all, what is the most important thing while writing? You’d think grammar, …