CRO

Simple CRO Fixes That Yield Big Results

Every business owner and marketer in the Digital Marketing domain wants to drive maximum traffic to their website – the more, the better. However, that’s rarely the case. To drive the web traffic to your site takes a lot of planning, strategizing, and taking the right actions. What’s scary is that even if you are able to drive traffic to your website, there’s no guarantee they’ll convert. In simple words, all your efforts will amount to nothing.  Crafting a well-structured …

7 tools to power your CRO strategy

It takes a lot of effort and planning to keep a website alive and thriving. You have to focus on SEO, SEM, CRO, content marketing, web design, and so much more – the list is long. When it comes to Digital Marketing, SEO and CRO take the front seat, and since these two components of marketing have become extremely sophisticated today, your manual efforts won’t make the cut alone.  What, then, should you do? You should invest in the right …

facebook-hack-2019

If you can’t beat ’em, join ’em: 4 ways to hack Facebook algorithms in 2020

No matter how popular a social media platform might be, Facebook will always trump them all. It was the first social network that swept the world off of its feet. The popularity of Facebook lies in the fact that young people, parents, grandparents, and even cute labrador Coco can create their profiles and gain traction. Other platforms like Instagram and Snapchat appeal to a younger audience. Not everyone is opinionated enough to have a Twitter account. And not everyone needs …

instagram-ads

Running Ads on Instagram: Everything you need to know!

Instagram is easily one of the most profitable platforms currently on the web. With a continuous rollout of exciting features, marketers have a lot more creative space on Instagram, helping them gain a competitive edge.   As an example, a recent Instagram update allows you to add credit card in order to make in-app purchases – without even needing to close the application. This update is a boon to marketers running ads here, and looking for quality leads and conversions. As …

conversion-rate-optimisation

13 Best Practices to Nail your Conversion Rate Optimization Strategy

If there was a way of getting double the result for the same price, there’s no doubt you’ll jump on the offer, right? Conversion rate optimization (CRO) is a strategy that many swear by, for that exact same reason. It’s a way of increasing the number of people visiting your site and taking the steps that you want them to, leading to actual sales or engagement. In many ways, a CRO strategy would go hand in hand with your digital …

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A Beginner’s Guide to Conversion Rate Optimization

If you want to understand what conversion rate optimization is, just think about the number of websites you window shop in on any given day. You open up a website because you see an ad that really interested you. You click around for a while, before exiting. You might be on a book lending site, and you create an account to see what kind of offers are available. You don’t find anything to your liking so you leave. A shop …