content

content promotion

Advanced Content Promotion Strategies.

What is the internet? It is a ridiculously vast pool of content— the content of the people, for the people and by the people. Yes, the definition of democracy does justice to what content on the internet is like. But if there is so much content available already, who will care about the newest fashion trends or the latest viral video? But people do, which means that content is continually evolving and being consumed. Marketers today need to leverage advanced …

content strategy for generation z consumers

How to Shape Your Content Strategy for Gen-Z Consumers

Move over millennials, for Gen-Z has arrived! Marketers and prudent decision-makers in every industry are reshaping their goals of Crafting a content strategy for gen-z consumers is important.  This is particularly for you to hear, all you Marketers out there. While millennials still continue to be a large part of the equation, the focus has already shifted to the new paradigm – that of Gen Z consumers. By now, you must be wondering, what in the world is Gen Z…

content marketing campaign examples

Learn from the best Content Marketing examples that turned heads and drove engagement

As a content marketer, it can be hard to come up with ideas that consistently rock the numbers. The pressure of a successful campaign or an unsuccessful one can both lead to a creative block. And going through some of the best content marketing examples to date  When viewed from another perspective, however, idea generation does not seem hard at all. After all, content marketing means to create conversations around your brand and products that open the way to engagement …

updating-web-content

Updating your web content: Why regular changes make sense (bonus tip inside!)

Your customers live on the internet (almost literally). A lot of businesses have moved from small localities to become geographically independent online. People source their news from apps rather than subscribing to newspapers. Dating happens online and hearts are exchanged on the screen even before people step foot into cafes and meet face-to-face. Mothers pin recipes to their Pinterest boards, rather than handing family recipe books down generations. Music is streamed and those who still use CDs and cassettes are …