Content strategy

Cold Email Marketing Templates that Work

6 seconds. In 6 seconds, people decide whether they like you or not. Given the statistic, it is no doubt that Tom Cruise’s strategy was an effective one – if he had not impressed Renée Zellweger at ‘Hello’, he probably would have never impressed her at all! First impressions count- and all our personal and professional interactions count on it. In real life, we can work around this by presenting ourselves better, or by choosing our best jokes to impress …

what-is-gdpr

WTF is GDPR and how will it affect my work?

April 2018. You open your email. You’re flooded with a hundred emails, all parroting the same thing- ‘We have updated our privacy policy, as per GDPR’. We’re sure there was one thought that came into your mind. ‘WTF is GDPR, and why should I care?’ Well, if you’re a business owner, there is a very good reason why you should care. Or should we say, up to €20 million worth of a reason. After all, according to the European Union …

9-steps-to-publish-successful-blogs

A must-use SEO Checklist: 9 Steps for successful blog posting on WordPress

If you’re running a blog, ‘search engine optimization’ should be your mantra, day in and day out. It is an efficient and straightforward way of ensuring there is more traffic being driven to your blog (and of course, drive more conversions for your website as well). How do you publish a blog that everybody will read? Create a great post? Of course- the quality of the content that you’re posting definitely matters. However, you can’t get to the top of …

3-steps-to-get-more-website-traffic

Build a content marketing strategy that gets traffic in 3 simple steps

Ever since the digital boom, it’s been clear that content is king- and this adage has not changed over the years. 2017 saw a huge upwards trend in content strategy among marketers, with 70% polling in to say they were going to create more content. More is good, right? Of course- but you have to remember that quality and quantity will have to go hand in hand for your content marketing to succeed. In practice, this means that you’ll have …