Content strategy

best-editing-tools-

How To Approach Editing & 4 Tools To Help You At It

“Once open a time…” There’s something wrong with the above sentence. It’s easy to spot, but most writers – even the greats – are often found making mistakes of this nature. The difference between great writers and the rest isn’t only a gift for powerful prose, it’s a sound editorial process that weeds out mistakes and brings clarity to their writing. Below, I’ve explained how to improve your editing process using TomatoTimers, Grammarly, Yoast, and Hemingway Editor. But before we …

best-content-marketing-agency-in-gurgaon

Hey Google, make my content AI compatible

Imagine a novel that combined Jane Austen’s Victorian England and Stephen King’s horror. Imagine if, even after the death of Shakespeare, we could read plays that felt like he had written them. Imagine if, a machine did all of this. Now let us tell you that your imagination might not be a pipe dream after all. Since the coinage of the term ‘artificial intelligence’ in 1955, civilization has progressed tremendously in its knowledge and application of the field. From the …

Technical Writing 101: Writing content that actually gets read

Having written lots of good technical content that gets read, we feel we’re in a position to say – technical content isn’t your regular, Instagram-blogger-esque content. But it’s not a hard nut to crack, either. Read on if you don’t believe us just yet, we’ll walk you through some important points that, if kept in mind, will help end your struggles with writing effective technical content. First of all, what is the most important thing while writing? You’d think grammar, …

instagram-ads

Running Ads on Instagram: Everything you need to know!

Instagram is easily one of the most profitable platforms currently on the web. With a continuous rollout of exciting features, marketers have a lot more creative space on Instagram, helping them gain a competitive edge.   As an example, a recent Instagram update allows you to add credit card in order to make in-app purchases – without even needing to close the application. This update is a boon to marketers running ads here, and looking for quality leads and conversions. As …

best-digital-marketing-agency-in-gurgaon

The Gutenberg Update: What’s hot? What’s not?

The TinyMCE WordPress editor hasn’t had many updates, and for the most part, remained pretty much the same through the years. Which wasn’t really a bad thing, but *apparently* some people thought it’s time for a change. Inspired by other blogging platforms like Medium or Ghost, WordPress, too, decided to jump on the bandwagon of <s> “providing a unique and refreshing experience to writers”. </s> Jokes apart, WordPress, in an attempt to evolve into a platform that makes adding rich …

video-marketing-trends-2019

Video marketing in 2019 – what do the stars say?

There is no turning away from the fact that video has seen a phenomenal rise in recent years when it comes to marketing strategies. Users respond well to videos. And videos that resonate with people take no time to do a gazillion rounds around the internet in the matter of a few hours. The implications of the same are huge. In an attention economy, where all businesses have equal opportunities and platforms for connecting with people, you need to ensure …

how-to-make-perfect-elevator-pitch

5 Steps To Perfecting Your Elevator Pitch

Imagine a mosquito buzzing incessantly near your ear. Your instinctive reaction would be to snap your hands at it. To silence it. Contrast it to the sweet rendition of a Mockingbird. You would pause to hear it. As an entrepreneur, your elevator pitch needs to take the mockingbird route. An effectively delivered elevator pitch could make you an overnight millionaire. During your pitches, you are selling your great idea to a bunch of investors who would willingly part with their …

internet-marketing-in-2018

Internet Marketing in 2018: A Quick Guide

It would not be too far from the truth for us to assume that most people live their lives on the internet nowadays. Whether we need a new stereo, or a car repair mechanic, or even relationship advice, Google is often the first destination for most people. In such a connected world, leveraging your internet marketing strategy can propel your business way ahead. Simply put, it’s a way of marketing your business through the internet. It is an overarching term …

conversion-rate-optimisation

13 Best Practices to Nail your Conversion Rate Optimization Strategy

If there was a way of getting double the result for the same price, there’s no doubt you’ll jump on the offer, right? Conversion rate optimization (CRO) is a strategy that many swear by, for that exact same reason. It’s a way of increasing the number of people visiting your site and taking the steps that you want them to, leading to actual sales or engagement. In many ways, a CRO strategy would go hand in hand with your digital …

best-creative-agency-in-gurgaon

A Beginner’s Guide to Retargeting

Retargeting is a useful part of every marketer’s life: and even if you haven’t used it yet, you have definitely experienced it. Ever browsed for something on an online store, only to see ads for it on your Facebook later? No, it’s not the same phenomenon where you learn a new word and start seeing it everywhere. You have just been a subject of a retargeting strategy! If you’re running a business, we’re sure you’re already seeing the benefits of …