Content strategy

internet-marketing-in-2018

Internet Marketing in 2020: A Quick Guide

It would not be too far from the truth for us to assume that most people live their lives on the internet nowadays. Whether we need a new stereo, or a car repair mechanic, or even relationship advice, Google is often the first destination for most people. In such a connected world, leveraging your internet marketing strategy can propel your business way ahead. Simply put, it’s a way of marketing your business through the internet. It is an overarching term …

Technical Writing 101: Writing content that actually gets read in 2020

Having written lots of good technical content that gets read, we feel we’re in a position to say – technical content isn’t your regular, Instagram-blogger-esque content. But it’s not a hard nut to crack, either. Read on if you don’t believe us just yet, we’ll walk you through some important points that, if kept in mind, will help end your struggles with writing effective technical content. First of all, what is the most important thing while writing? You’d think grammar, …

video-marketing-trends-2019

Video marketing in 2020 – what do the stars say?

There is no turning away from the fact that video has seen a phenomenal rise in recent years when it comes to marketing strategies. Users respond well to videos. And videos that resonate with people take no time to do a gazillion rounds around the internet in the matter of a few hours. The implications of the same are huge. In an attention economy, where all businesses have equal opportunities and platforms for connecting with people, you need to ensure …

ROI improvement for B2B marketing

Actionable tips on ROI improvement in B2B marketing

‘How to improve ROI in B2B marketing?!’ is a question that every marketer has asked at one point or another, often with many more question and exclamation marks. No matter the business stage one is at, ‘nailing’ the marketing and hence, the game of improving ROI in B2B marketing can always seem a challenge- the elusive unicorn that you can’t get a rope around. This is because the real world is highly unpredictable which, in turn, makes businesses and economies …

high-quality blog content

Key Components of Useful and High-Quality Blog Content

The internet is full of crap.  Crap and a lot of low-quality, non-useful content that is published for the sake of being published. You, dear reader, don’t want to add to that pile, do you? Else, you wouldn’t be going through a content/ inbound marketing blog and trying to strengthen your arsenal of content skills. The truth is, while low-quality blog content is read, it is not remembered. It is able to garner clicks, but it does not convert. It …

content strategy for generation z consumers

How to Shape Your Content Strategy for Gen-Z Consumers

Move over millennials, for Gen-Z has arrived! Marketers and prudent decision-makers in every industry are reshaping their goals of Crafting a content strategy for gen-z consumers is important.  This is particularly for you to hear, all you Marketers out there. While millennials still continue to be a large part of the equation, the focus has already shifted to the new paradigm – that of Gen Z consumers. By now, you must be wondering, what in the world is Gen Z…

content promotion

Maximizing the ROI of your content strategy with promotions

Do you know the importance of content promotion? Are you a rare content marketer?  You know- the one who can create killer content, track how many people it killed with its awesomeness, while also preparing to carry out (many) more deaths through content promotion strategies? If not, there is no shame. You are among the 42% of marketers for whom proving the ROI of their marketing strategy is the biggest challenge. However, the challenge is worth taking up. Why? You …

B2B-Ratings-&-Reviews

ContentNinja Earns Praise on Clutch!

At ContentNinja, our team of committed content curators, graphic designers, marketing experts, web developers, and more, ensure that regardless of platform, business trends, or background, we springboard your company to success. Through our business consultancy, technical proficiency, and superb client service, ContentNinja has become a force to be reckoned with in the digital marketing industry. B2B research and reviews agency, Clutch, based in Washington, D.C., recently released its ranking of the top graphic design companies in India in 2019, …

Google-Discover

How to do SEO for Google Discover

Not long ago (that is, in December 2016) Google introduced the Google Feed to help users stay organised and access relevant content as per their interests. Ever since the inception, it has gained massive popularity, and today, the Google Feed has a userbase of over 800 million people. In an attempt to follow the ‘social media’ trend of keeping the users always engaged and updated with interesting content, Google has cranked it’s Feed up a notch to create the new …

best-editing-tools-

How To Approach Editing & 4 Tools To Help You At It

“Once open a time…” There’s something wrong with the above sentence. It’s easy to spot, but most writers – even the greats – are often found making mistakes of this nature. The difference between great writers and the rest isn’t only a gift for powerful prose, it’s a sound editorial process that weeds out mistakes and brings clarity to their writing. Below, I’ve explained how to improve your editing process using TomatoTimers, Grammarly, Yoast, and Hemingway Editor. But before we …