content marketing

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9 Brands that Won April Fool’s Day Pranks

This month commenced with a Monday, fulfilling the “new week, new me, new life” fantasy. Alas! It was not an ordinary Monday – but one that makes people question their faith in humanity. Literally. It was April Fool’s Day! Traditionally, one would save the best of the pranks for this auspicious day. The tradition continues, but the medium has changed. Social media is the go-to place for people today, whether in search for memes or connections, and brands across the …

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How To Approach Editing & 4 Tools To Help You At It

“Once open a time…” There’s something wrong with the above sentence. It’s easy to spot, but most writers – even the greats – are often found making mistakes of this nature. The difference between great writers and the rest isn’t only a gift for powerful prose, it’s a sound editorial process that weeds out mistakes and brings clarity to their writing. Below, I’ve explained how to improve your editing process using TomatoTimers, Grammarly, Yoast, and Hemingway Editor. But before we …

Technical Writing 101: Writing content that actually gets read

Having written lots of good technical content that gets read, we feel we’re in a position to say – technical content isn’t your regular, Instagram-blogger-esque content. But it’s not a hard nut to crack, either. Read on if you don’t believe us just yet, we’ll walk you through some important points that, if kept in mind, will help end your struggles with writing effective technical content. First of all, what is the most important thing while writing? You’d think grammar, …

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The Gutenberg Update: What’s hot? What’s not?

The TinyMCE WordPress editor hasn’t had many updates, and for the most part, remained pretty much the same through the years. Which wasn’t really a bad thing, but *apparently* some people thought it’s time for a change. Inspired by other blogging platforms like Medium or Ghost, WordPress, too, decided to jump on the bandwagon of <s> “providing a unique and refreshing experience to writers”. </s> Jokes apart, WordPress, in an attempt to evolve into a platform that makes adding rich …

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The Best of the Best: 10 year challenges, and how brands played the meme game

The Internet it seems has become the new “mother of all inventions” or better yet, mother of all things hashtag! The plethora of viral trends and memes that flood our news feed on a daily basis is proof enough of social media’s deep-rooted influence on everyone — right from the nerdy girl sitting in the cubicle next to yours to the celebrity crush whose posters still adore your closet walls. It’s strange to think that the word meme originates from …

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Build a content marketing strategy that gets traffic in 3 simple steps

Ever since the digital boom, it’s been clear that content is king- and this adage has not changed over the years. 2017 saw a huge upwards trend in content strategy among marketers, with 70% polling in to say they were going to create more content. More is good, right? Of course- but you have to remember that quality and quantity will have to go hand in hand for your content marketing to succeed. In practice, this means that you’ll have …