Content marketing strategy

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5 Steps You Need to Follow to Perfect Your Elevator Pitch

Imagine a mosquito buzzing incessantly near your ear. Your instinctive reaction would be to snap your hands at it. To silence it. Contrast it to the sweet rendition of a Mockingbird. You would pause to hear it. As an entrepreneur, your elevator pitch needs to take the mockingbird route. An effectively delivered elevator pitch could make you an overnight millionaire. During your pitches, you are selling your great idea to a bunch of investors who would willingly part with their …

conversion-rate-optimisation

13 Best Practices to Nail your Conversion Rate Optimization Strategy

If there was a way of getting double the result for the same price, there’s no doubt you’ll jump on the offer, right? Conversion rate optimization (CRO) is a strategy that many swear by, for that exact same reason. It’s a way of increasing the number of people visiting your site and taking the steps that you want them to, leading to actual sales or engagement. In many ways, a CRO strategy would go hand in hand with your digital …

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A Beginner’s Guide to Retargeting

Retargeting is a useful part of every marketer’s life: and even if you haven’t used it yet, you have definitely experienced it. Ever browsed for something on an online store, only to see ads for it on your Facebook later? No, it’s not the same phenomenon where you learn a new word and start seeing it everywhere. You have just been a subject of a retargeting strategy! If you’re running a business, we’re sure you’re already seeing the benefits of …

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Optimizing your checkout process to boost sales

It’s no secret that online shopping is one of the biggest fads of the 21st century: after all, who doesn’t want to purchase things from the comfort of their home, come rain or shine? Maybe that was the appeal for the estimated 1.66 billion people who purchased online products in 2017. You might have seen this impact on your website traffic rate as well: and if you manage to convert most of your traffic into engagement or purchase, …

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A Beginner’s Guide to Conversion Rate Optimization

If you want to understand what conversion rate optimization is, just think about the number of websites you window shop in on any given day. You open up a website because you see an ad that really interested you. You click around for a while, before exiting. You might be on a book lending site, and you create an account to see what kind of offers are available. You don’t find anything to your liking so you leave. A shop …

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What are backlinks: A Comprehensive Guide

If your business has an active online presence, there is probably exactly one thing you think of day and night: increasing your search engine ranking. After all, it is the holy grail (except sometimes, it might feel like the actual holy grail is easier to find than the top spot in search engine ranking). In such tough competitive environment, you should be using every tool in the arsenal to help you win this war- and that’s why we will be …

The Complete Guide to QR Codes

Yes, you heard it right. Today we’re going to enlighten you on “QR Codes” – one of the most popular marketing tools of the present day. Ever since its inception, the QR code has come to widely utilized in the marketing scene, all across the world. Each one of you has heard it, heck, you’ve probably used it more times than you can count, but do you know what exactly a QR code is? Worry not, for we’re here to …

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The 650% ROI: Effective influencer marketing and how to execute it

Influencer marketing is a fairly new concept but it has definitely revolutionized the world of marketing- So, clearly people are sold on the idea of influencer marketing, but before you jump on board, there are a few pesky strategic questions you might have. For one- what the hell is influencer marketing?  Secondly, how on earth do you adapt it to your business? What is influencer marketing? What is influencer marketing? Simply put, is using a person who already has access …

9-steps-to-publish-successful-blogs

A must-use SEO Checklist: 9 Steps to Publish Successful WordPress Blog Posts in 2018

    If you’re running a blog, ‘search engine optimization’ should be your mantra, day in and day out. It is an efficient and straightforward way of ensuring there is more traffic being driven to your blog (and of course, drive more conversions for your website as well). How do you publish a blog that everybody will read? Create a great post? Of course- the quality of the content that you’re posting definitely matters. However, you can’t get to the …

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Build a content marketing strategy that gets traffic in 3 simple steps

Ever since the digital boom, it’s been clear that content is king- and this adage has not changed over the years. 2017 saw a huge upwards trend in content strategy among marketers, with 70% polling in to say they were going to create more content. More is good, right? Of course- but you have to remember that quality and quantity will have to go hand in hand for your content marketing to succeed. In practice, this means that you’ll have …