Branding

5 steps to finding that elusive brand voice (so the right customers can hear you loud and clear)

The predominant form of communication on the Internet is textual. But, that doesn’t mean people can’t hear your brand voice. Your brand voice is made up of the tone and the words you use when communicating with your audience. It is a strong factor in deciding how the audience perceives you and extends to all forms of brand communication- be it blog posts, social media, the comments you leave, email newsletters, online content, etc.  A consistent and carefully crafted brand …

Brand typography: why it’s important and how to get it right in 5 steps

It’s not only what you say, but how you say it as well. And rand typography is the how-to your what. Most brands, however, downplay its importance. They’ll do a quick scan of available fonts, pick one that they like and kiiiinda feel goes with their brand, and that’s it. Done, created, released. Your brand typography, however, is communicating things about your brand that you as a creator might not easily pick up on. It is helping to establish how …