B2B Marketing

CRO strategy

How to craft the perfect CRO strategy for 2020

When it comes to Digital Marketing, SEO is probably the first thing that comes to mind. However, SEO isn’t the only core component of Digital Marketing. It’s 2020 now, and anyone involved in Digital Marketing cannot afford to overlook the vast canvas of Digital Marketing. In this post, we’ll highlight one of the most pivotal elements of Digital Marketing – Conversion Rate Optimization (CRO). CRO is an all-pervading aspect of your Digital Marketing strategy – right from generating leads to …

Should Video marketing feature in your 2020 B2B marketing strategy?

Over the years, B2B marketing has undergone a massive transformation, thanks to the inclusion and adoption of disruptive technologies in marketing. Today, B2B marketers no longer rely on traditional marketing techniques but prefer using the latest marketing tools for brand awareness. Video marketing is one such tool that is helping change the way B2B marketers can reach their target audiences. Now, you might ask – why videos in B2B marketing? And we’ll respond to that by saying, why not! It …

Tips to optimize your marketing automation workflows

Workflow automation isn’t anything new. Today, it has emerged as a major trend in the industry. More and more enterprises and organizations across industries are adopting the concept of workflow automation to streamline business operations, enhance workplace productivity, and boost ROI. Essentially, workflow automation refers to designing, executing, and automating workflows or business processes based on the pre-defined and standard business rules. Workflow automation is becoming a reality of many industries, and marketing is one of them. Marketing workflow automation …

lead scoring benefits

5 ways lead scoring can increase ROI & improve conversions

HubSpot maintains that generating more leads is the top priority for marketers in 2020. In fact, lead generation, lead nurturing, and sales are the “top three organizational objectives for content marketers.” While most marketers aim to bring in more leads through a combination of different marketing strategies, what is the next step when they achieve that goal? The next course of action is Lead Scoring. As a marketer, whether you want to drive more and more leads …

whitepaper promotion

Proven strategies for promoting your white papers.

Customers are exploring newer ways of making well-informed buying decisions, and marketers are going big on educating and spreading awareness among the customers. Especially in the B2B segment, marketing teams had to ramp up their efforts to educate the customers at each stage of the consumer decision journey. Enter Whitepapers. The be-all and end-all for consumers looking to gain knowledge, make decisions and understand the philosophy of a business on a specific topic or field. Whitepapers are vital for your …

ROI improvement for B2B marketing

Actionable tips on ROI improvement in B2B marketing

‘How to improve ROI in B2B marketing?!’ is a question that every marketer has asked at one point or another, often with many more question and exclamation marks. No matter the business stage one is at, ‘nailing’ the marketing and hence, the game of improving ROI in B2B marketing can always seem a challenge- the elusive unicorn that you can’t get a rope around. This is because the real world is highly unpredictable which, in turn, makes businesses and economies …