Web Development

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SEO Site Migration checklist: How not to lose traffic when you move your website

Not a lot is needed to ruin your brand’s visibility in search engines. For starters, simply mess up during the site migration process, and it’ll ensure that you lose a great chunk of your visitors and slide down Google’s rankings. But we don’t think you want that. While changing your domain name or moving to HTTPS or migrating for any reason whatsoever can be a great business move, if you fail to consider the effect of this move on search …