SEO

Here’s how to use Adwords Extensions like a pro!

If you’ve been struggling to get the most from your AdWords campaigns, look no further, young padawan, for you shall be a master soon! AdWords isn’t the simplest maze to navigate. To begin with, you require a list of keywords which will work the best for your campaign. And once you’ve got that covered, you’ll have to spend your hard-earned money to figure out which terms actually lead to conversions and which don’t. Painful. But this isn’t the end, still.…

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Adwords: What not to do if you want a Successful Adwords Campaign

So you’ve done the requisite research: you have your keywords in front of you as well as how much you’re willing to spend on the campaign. But if you think that’s all you require to plan a successful AdWords campaign, let us be the bearer of bad news and tell you: no, it isn’t. It’s not only about what you do, it’s also about what you don’t. So instead of telling you what you should be doing, we’re going to …

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5 Tricks to Boost Backlinks Through Content Marketing

Content marketing is the backbone of many successful SEO strategies, but getting started can feel quite daunting. However, with the right assets, the right promotion, and the right strategy, you can make a big difference to the quality and quantity of your backlinks. So, whether you’re dipping your toe into content marketing for the first time, or looking for something more exciting than guest posts, these five tricks will definitely help in boosting your backlinks. Recommended reading: What Are Backlinks: …

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How to increase the pagespeed of your website!

Patience is NOT a virtue when it comes to your website visitors. As little as a one-second delay in your page load time is likely to cost you: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions In fact, as many as 47% of customers expect your website to unfold before them within the first two seconds. To add to this, around 40% people will bounce from a page that takes them three or more seconds.…

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15 Game Changing Rules for SEO in 2018 [Infographic]

SEO Trends for 2018 For those who are not in the industry, the term ‘SEO’ might sound a little like a boogeyman: a mystical being who has unimaginable control over people’s lives. In a way, that’s not far from the truth. Search engine optimization continues to dominate the field as a marketing tool: an average firm in 2018  is expected to reserve 41% of the marketing budget for online optimization, and this number is expected to grow to 45% …