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How to set up your Podcast in 4 easy steps!

Mayank Gulati September 20, 2018

Podcasts are important. Even the biblical God had one. Don’t believe us? Here’s something from the Bible – “And God said, Let there be light: and there was light.” Source The good news is, you can set yours up in only 4 easy steps. Whether you are a business owner or someone who wants to broadcast their ideas to the world, a podcast is an indispensable medium! These people are likely to subscribe to Netflix and other …

Marketing for Startups SEO Tips

7 Steps to Optimize your Google My Business Listing

Shriya Garg September 7, 2018

Google dominates the market when it comes to business listings-with Google processing about 3.5 billion searches every single day. It’s easy to understand how local searches would a huge part of that 3.5 billion- after all, Google has become the perfect replacement of a telephone book, and is the destination most people go (even if by default) to find any localized information they want. Want a restaurant for your dinner date on Friday? Google. Looking for a dry cleaner near …

Internet Marketing Marketing for Startups

Internet Marketing in 2018: A Quick Guide

Mayank Gulati September 2, 2018

It would not be too far from the truth for us to assume that most people live their lives on the internet nowadays. Whether we need a new stereo, or a car repair mechanic, or even relationship advice, Google is often the first destination for most people. In such a connected world, leveraging your internet marketing strategy can propel your business way ahead. Simply put, it’s a way of marketing your business through the internet. It is an overarching term …

Content Marketing Marketing for Startups SEO Tips

Local SEO in 2018: A comprehensive guide

Mayank Gulati July 31, 2018

It’s Friday night and you have no idea where to go to dinner. Your window latch has broken, and you need to find a repairman to come and fix it. You have to prepare for a bake sale, and you want to know where you can get the freshest organic products. What’s the one thing you’ll do in all these scenarios? We’re sure most of you said ‘Search on Google’. If you’re a business owner, this is an incredibly significant …

Content Strategy Marketing for Startups

Why your business needs online reputation management

Shriya Garg July 29, 2018

The year is 2018, and only Taylor Swift can bounce back to popularity after complaining about how bad her reputation is. (source) Alas, for the rest of us, if our reputation’s never been worse, we’re probably facing a huge downturn in our business (and definitely not earning millions for confessing the same). Our activities, both online and offline, have become rather transparent, and for those running businesses, online reputation management has become an imperative. What is online reputation …

Marketing for Startups SEO Tips

What are backlinks: A Comprehensive Guide

Mayank Gulati July 25, 2018

If your business has an active online presence, there is probably exactly one thing you think of day and night: increasing your search engine ranking. After all, it is the holy grail (except sometimes, it might feel like the actual holy grail is easier to find than the top spot in search engine ranking). In such tough competitive environment, you should be using every tool in the arsenal to help you win this war- and that’s why we will be …

Content Marketing Internet Trends Marketing for Startups

The Complete Guide to QR Codes

Mayank Gulati July 17, 2018

Yes, you heard it right. Today we’re going to enlighten you on “QR Codes” – one of the most popular marketing tools of the present day. Ever since its inception, the QR code has come to widely utilized in the marketing scene, all across the world. Each one of you has heard it, heck, you’ve probably used it more times than you can count, but do you know what exactly a QR code is? Worry not, for we’re here to …

Email Marketing Marketing for Startups

Email Marketing 101: A 3-step process to increasing reach!

Shriya Garg July 13, 2018

Organizations employ email marketing not only to propel sales, but also to establish a solid customer database. Email marketing is used to request donations, solicit sales, to keep track of a customer’s transactions, to build a relation between an organization and its customers, and to increase brand awareness. Email marketing is extremely cost-effective and excels in return-on-investment as opposed to other marketing techniques. In an Email-Statistics-Report published by the Radicati Group, it is estimated that by the end of 2019, …

Content Marketing Content Strategy Marketing for Startups

The 650% ROI: Effective influencer marketing and how to execute it

Mayank Gulati July 12, 2018

Influencer marketing is a fairly new concept but it has definitely revolutionized the world of marketing- So, clearly people are sold on the idea of influencer marketing, but before you jump on board, there are a few pesky strategic questions you might have. For one- what the hell is influencer marketing? Secondly, how on earth do you adapt it to your business? What is influencer marketing? What is influencer marketing? Simply put, is using a person who already has access …

Content Marketing Content Strategy Marketing for Startups

10 Must-use Content Marketing Tools for Small businesses

Shriya Garg July 7, 2018

Content marketing is the ‘new age philosophy’ of digital marketing. In fact, estimates suggest that by 2019, the content marketing industry will reach $300 billion. The reason behind this is pretty simple. Content sells. Content marketing does not mean just churning out articles and blogs – there is a strategy involved. You need to be aware of the right tools – ones that can help you create attractive and meaningful content.Let’s introduce you to some of the most resourceful content …