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Internet Marketing Marketing for Startups

Internet Marketing in 2020: A Quick Guide

Mayank Gulati February 23, 2020

It would not be too far from the truth for us to assume that most people live their lives on the internet nowadays. Whether we need a new stereo, or a car repair mechanic, or even relationship advice, Google is often the first destination for most people. In such a connected world, leveraging your internet marketing strategy can propel your business way ahead. Simply put, it’s a way of marketing your business through the internet. It is an overarching term …

Content Marketing Marketing for Startups SEO Tips

Local SEO in 2020: A comprehensive guide

Mayank Gulati February 1, 2020

It’s Friday night and you have no idea where to go to dinner. Your window latch has broken, and you need to find a repairman to come and fix it. You have to prepare for a bake sale, and you want to know where you can get the freshest organic products. What’s the one thing you’ll do in all these scenarios? We’re sure most of you said ‘Search on Google’. If you’re a business owner, this is an incredibly significant …

Marketing for Startups Social Media

5 steps to finding that elusive brand voice (so the right customers can hear you loud and clear)

Pratyush Arya October 23, 2019

The predominant form of communication on the Internet is textual. But, that doesn’t mean people can’t hear your brand voice. Your brand voice is made up of the tone and the words you use when communicating with your audience. It is a strong factor in deciding how the audience perceives you and extends to all forms of brand communication- be it blog posts, social media, the comments you leave, email newsletters, online content, etc. A consistent and carefully crafted brand …

Content Marketing Marketing for Startups

7 Easy Steps to Host a Successful Webinar!

Shriya Garg October 12, 2018

Webinars are considered to be one of the most effective ways to generate leads. A ReadyTalk survey showed that 20 to 40 percent of webinar registrations turn into leads – so if you have around 50 attendees at your webinar, you might actually end up getting 10 qualified leads! Webinars are a great way for your target leads to gain a first-hand look at how you operate as a brand and connect with you live. It is a chance for …

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Internet Trends Marketing for Startups

How to Easily Install Tracking Pixels on Your Website With Google Tag Manager

Shriya Garg October 5, 2018

Have you noticed a banner ad “following” you as you browse through the internet? A pint-sized banner, keeping an eye on you? If you have, you’re already aware of the power (or poor execution, depending on the quality and frequency of the advertisement). These powerhouses are frequently misunderstood. Using them in the right way can have a tremendous impact on your business. From transforming your next campaign, optimizing your website, to even boosting your conversions – all of it …

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Internet Trends Marketing for Startups Podcasts

How to set up your Podcast in 4 easy steps!

Mayank Gulati September 20, 2018

Podcasts are important. Even the biblical God had one. Don’t believe us? Here’s something from the Bible – “And God said, Let there be light: and there was light.”Source The good news is, you can set yours up in only 4 easy steps. Whether you are a business owner or someone who wants to broadcast their ideas to the world, a podcast is an indispensable medium! These people are likely to subscribe to Netflix and other streaming platforms, be …

Marketing for Startups SEO Tips

7 Steps to Optimize your Google My Business Listing

Shriya Garg September 7, 2018

Google dominates the market when it comes to business listings-with Google processing about 3.5 billion searches every single day. It’s easy to understand how local searches would a huge part of that 3.5 billion- after all, Google has become the perfect replacement of a telephone book, and is the destination most people go (even if by default) to find any localized information they want. Want a restaurant for your dinner date on Friday? Google. Looking for a dry cleaner near …

Content Strategy Marketing for Startups

Why your business needs online reputation management

Shriya Garg July 29, 2018

The year is 2018, and only Taylor Swift can bounce back to popularity after complaining about how bad her reputation is. (source) Alas, for the rest of us, if our reputation’s never been worse, we’re probably facing a huge downturn in our business (and definitely not earning millions for confessing the same). Our activities, both online and offline, have become rather transparent, and for those running businesses, online reputation management has become an imperative. What is online reputation …

Marketing for Startups SEO Tips

What are backlinks: A Comprehensive Guide

Mayank Gulati July 25, 2018

If your business has an active online presence, there is probably exactly one thing you think of day and night: increasing your search engine ranking. After all, it is the holy grail (except sometimes, it might feel like the actual holy grail is easier to find than the top spot in search engine ranking). In such tough competitive environment, you should be using every tool in the arsenal to help you win this war- and that’s why we will be …

Content Marketing Internet Trends Marketing for Startups

The Complete Guide to QR Codes

Mayank Gulati July 17, 2018

Yes, you heard it right. Today we’re going to enlighten you on “QR Codes” – one of the most popular marketing tools of the present day. Ever since its inception, the QR code has come to widely utilized in the marketing scene, all across the world. Each one of you has heard it, heck, you’ve probably used it more times than you can count, but do you know what exactly a QR code is? Worry not, for we’re here to …