Marketing Automation

Tips to optimize your marketing automation workflows

Workflow automation isn’t anything new. Today, it has emerged as a major trend in the industry. More and more enterprises and organizations across industries are adopting the concept of workflow automation to streamline business operations, enhance workplace productivity, and boost ROI. Essentially, workflow automation refers to designing, executing, and automating workflows or business processes based on the pre-defined and standard business rules. Workflow automation is becoming a reality of many industries, and marketing is one of them. Marketing workflow automation …

creating a newsletter

Steps to creating the perfect newsletter for your audience

Although underrated, newsletters are one of the most effective marketing tools to nurture customer-brand relationships, boost brand awareness, drive traffic, and increase sales. However, almost all companies and organizations use newsletters to reach their target audience and promote their brand. Amid the ever-increasing competition, how can you create newsletters that stand out in the crowd? We’ve created this post specifically to address this point – how to create the perfect newsletter for your audience every single time!  But before we …

The Best Marketing Automation Tools in Existence [2020]

Every business owner and entrepreneur knows that marketing is one of the most crucial aspects of brand promotion for any organization. Marketing is a complex domain that comprises multiple elements, each serving a unique purpose for brand marketing. Naturally, it is a challenging job to incorporate all the components of marketing into a well-structured marketing strategy.  Now, the question is, what can you do to ensure the smooth functioning of your marketing strategy? Adopt marketing automation.  What is Marketing …