HubSpot

lead nurturing with HubSpot

How to nurture customers with HubSpot and boost conversions

As a consumer, how many times have you reached out or researched a brand when you were not ready for purchase? Maybe you’re looking to invest in a heavy-duty surround system for your birthday, but it’s a few weeks away yet, and you believe in thorough internet window shopping. Let’s assume you checked out three brands, maybe even contact customer support for two of them to clarify certain questions. One of those brands forgets about you until you’re ready to …

5 Reasons Why Your eCommerce Site Needs Marketing Automation

Automation isn’t a secret, but not even a state of ordinary among a majority of online businesses. If you have discovered all possibilities with marketing automation for your eCommerce site – you are, no doubt, a step ahead of the crowd, and if you are using these tools ideally – you must be reaping its fruitful results. The efficiency of marketing automation cannot be overemphasized. In fact, according to the study by Lenskold Group, 78% of marketers feel that marketing …

Tips to optimize your marketing automation workflows

Workflow automation isn’t anything new. Today, it has emerged as a major trend in the industry. More and more enterprises and organizations across industries are adopting the concept of workflow automation to streamline business operations, enhance workplace productivity, and boost ROI. Essentially, workflow automation refers to designing, executing, and automating workflows or business processes based on the pre-defined and standard business rules. Workflow automation is becoming a reality of many industries, and marketing is one of them. Marketing workflow automation …

What is Marketing Automation and Why Do You Need it?

Someone wise once said, “Beyond black magic, it’s just automation.” Automation is equivalent to the discovery of fire by early man – and has a similar potential to fuel your business.  Marketing automation is a software that manages, measures, and automates marketing activities and handles customer data at scale. With the right marketing automation software, you can now offload some of your most time-consuming tasks, and generate a priceless commodity: extra time to focus on other important tasks. This …

The Best Marketing Automation Tools in Existence [2020]

Every business owner and entrepreneur knows that marketing is one of the most crucial aspects of brand promotion for any organization. Marketing is a complex domain that comprises multiple elements, each serving a unique purpose for brand marketing. Naturally, it is a challenging job to incorporate all the components of marketing into a well-structured marketing strategy.  Now, the question is, what can you do to ensure the smooth functioning of your marketing strategy? Adopt marketing automation.  What is Marketing …

HubSpot vs Zoho CRM – Which CRM is the best for your business?

CRM forms the foundation of an organization’s sales, marketing, and client management processes. A lot of businesses spend a ridiculous amount of time tracking their customers and leads – compiling data points across managers, sales teams, and even finance teams. As a business continues to expand, it becomes crucial to have a strong foundation for managing customer relations. A Gartner report highlights that the CRM market is growing at a rate of 16%, making it one of the fastest-growing markets …