Digital Marketing

Mother's-Day-Campaigns

Mom’s the Word: Greatest Mother’s Day Ad Campaigns so far

Ah, Mother’s day! That one day of the year where we finally remember to thank the woman who didn’t buckle and throw us out, when far stronger people would have… As the count-down to Mother’s day is on, we bring to you the best Mother’s Day campaigns that tugged on our heartstrings (and made us feel slightly guilty about being such irritatingly difficult children). Without further ado, here are some of the best campaigns that we’ve come across! Nissan — …

Re-purpose-content

ContentNinja’s guide on how to re-purpose content

Let’s admit it. The Writing / Creation Muse doesn’t have office hours. He/ she/ it- or howsoever you reference your Muse- isn’t available 24*7 to inspire your best blog posts, your hit podcast ideas, or your viral video concepts. Most of the times, you are on your own in this. As is your content creation team. Source So, what do you do? Do you sit around and wait for the Muse’s arrival? Of course not. You’ve got a company to …

Retargeting-Strategies

5 Effective Retargeting Strategies You Should Copy Today

Watching your visitors leave your platform without taking any actionable step is truly disappointing. As a matter of fact, just three seconds is what you get to make sure your visitors stay. After all, that’s all that is needed to the gist of what your website has to offer to them. Another important thing is that most visitors who visit a website don’t come equipped with the purchasing mentality. But then, do you just sit back and watch them leave?…

best-content-marketing-agency-in-gurgaon

Hey Google, make my content AI compatible

Imagine a novel that combined Jane Austen’s Victorian England and Stephen King’s horror. Imagine if, even after the death of Shakespeare, we could read plays that felt like he had written them. Imagine if, a machine did all of this. Now let us tell you that your imagination might not be a pipe dream after all. Since the coinage of the term ‘artificial intelligence’ in 1955, civilization has progressed tremendously in its knowledge and application of the field. From the …

Technical Writing 101: Writing content that actually gets read

Having written lots of good technical content that gets read, we feel we’re in a position to say – technical content isn’t your regular, Instagram-blogger-esque content. But it’s not a hard nut to crack, either. Read on if you don’t believe us just yet, we’ll walk you through some important points that, if kept in mind, will help end your struggles with writing effective technical content. First of all, what is the most important thing while writing? You’d think grammar, …

instagram-ads

Running Ads on Instagram: Everything you need to know!

Instagram is easily one of the most profitable platforms currently on the web. With a continuous rollout of exciting features, marketers have a lot more creative space on Instagram, helping them gain a competitive edge.   As an example, a recent Instagram update allows you to add credit card in order to make in-app purchases – without even needing to close the application. This update is a boon to marketers running ads here, and looking for quality leads and conversions. As …

Best-Ten-Year-Challenges-by-Brands

The Best of the Best: 10 year challenges, and how brands played the meme game

The Internet it seems has become the new “mother of all inventions” or better yet, mother of all things hashtag! The plethora of viral trends and memes that flood our news feed on a daily basis is proof enough of social media’s deep-rooted influence on everyone — right from the nerdy girl sitting in the cubicle next to yours to the celebrity crush whose posters still adore your closet walls. It’s strange to think that the word meme originates from …

google-adwords

Adwords: What not to do if you want a Successful Adwords Campaign

So you’ve done the requisite research: you have your keywords in front of you as well as how much you’re willing to spend on the campaign. But if you think that’s all you require to plan a successful AdWords campaign, let us be the bearer of bad news and tell you: no, it isn’t. It’s not only about what you do, it’s also about what you don’t. So instead of telling you what you should be doing, we’re going to …