Content Strategy

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Why your business needs online reputation management

The year is 2018, and only Taylor Swift can bounce back to popularity after complaining about how bad her reputation is.   (source)   Alas, for the rest of us, if our reputation’s never been worse, we’re probably facing a huge downturn in our business (and definitely not earning millions for confessing the same). Our activities, both online and offline, have become rather transparent, and for those running businesses, online reputation management has become an imperative. What is online reputation …

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The 650% ROI: Effective influencer marketing and how to execute it

Influencer marketing is a fairly new concept but it has definitely revolutionized the world of marketing- So, clearly people are sold on the idea of influencer marketing, but before you jump on board, there are a few pesky strategic questions you might have. For one- what the hell is influencer marketing?  Secondly, how on earth do you adapt it to your business? What is influencer marketing? What is influencer marketing? Simply put, is using a person who already has access …

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10 Must-use Content Marketing Tools for Small businesses

Content marketing is the ‘new age philosophy’ of digital marketing.  In fact, estimates suggest that by 2019, the content marketing industry will reach $300 billion. The reason behind this is pretty simple. Content sells. Content marketing does not mean just churning out articles and blogs – there is a strategy involved. You need to be aware of the right tools – ones that can help you create attractive and meaningful content.Let’s introduce you to some of the most resourceful content …

Crawl before you run: The perfect SEO audit in 7 quick steps

Search engine optimization has become a way of life for website owners. If you’ve got a website too, we’re sure that the question “How do I do SEO right” haunts you even in your sleep. Let’s face it. It’s 2018 and SEO’s importance is definitely not waning – more than 60% of marketers feel it is their highest priority when it comes to inbound marketing. There is a chance you have kept SEO in mind when building your website- …

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WTF is GDPR and how will it affect my work?

April 2018. You open your email. You’re flooded with a hundred emails, all parroting the same thing- ‘We have updated our privacy policy, as per GDPR’. We’re sure there was one thought that came into your mind. ‘WTF is GDPR, and why should I care?’ Well, if you’re a business owner, there is a very good reason why you should care. Or should we say, up to €20 million worth of a reason. After all, according to the European Union …

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A must-use SEO Checklist: 9 Steps to Publish Successful WordPress Blog Posts in 2018

    If you’re running a blog, ‘search engine optimization’ should be your mantra, day in and day out. It is an efficient and straightforward way of ensuring there is more traffic being driven to your blog (and of course, drive more conversions for your website as well). How do you publish a blog that everybody will read? Create a great post? Of course- the quality of the content that you’re posting definitely matters. However, you can’t get to the …

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Build a content marketing strategy that gets traffic in 3 simple steps

Ever since the digital boom, it’s been clear that content is king- and this adage has not changed over the years. 2017 saw a huge upwards trend in content strategy among marketers, with 70% polling in to say they were going to create more content. More is good, right? Of course- but you have to remember that quality and quantity will have to go hand in hand for your content marketing to succeed. In practice, this means that you’ll have …

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A comprehensive guide to Google Analytics: 21 Actionable Tips to Improve your Website Rank in 2018

If you’re granted three wishes by a magical genie, we’re sure you’d use all three on ensuring that your website gets a higher ranking in 2018. After all, in a world where close to 95% of web traffic goes only to the first page of Google, you can’t afford to slip back. Enter Google Analytics- your saviour. Google Analytics generates an enormous amount of data- a veritable treasure trove if you’re willing to spend the time to mine insights from …

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Is Social Media Marketing an effective marketing strategy in 2018?

2018 is here, and there seems to be no stopping the social media frenzy. The President of United States seems to prefer the convenience of Twitter over the formality of press releases. Instagram has continued seducing more 18-34 year olds than other social platforms (especially now that Stories are a thing). Fitbits have integrated our health and fitness activities with our social media feeds quite seamlessly. We have to face it- there is no avoiding social media in personal life, …

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Local SEO Tips That Work For Small Businesses

SEO is a trend that’s here to stay. With the online community expanding exponentially, it has become more critical than ever that all businesses, whether global or local, have a powerful online foothold. And as we all know, to gain a strong online presence, any organization needs to have strong search rankings. In comes – SEO!. Although many local entrepreneurs think that SEO isn’t necessary for the targeting the local market, let us break this notion for you. Granted that …