Content Marketing

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Loved and Lost: Dealing with lost email subscribers

This is the age of emails. No serious business can afford to ignore email as a channel – for product updates, general marketing, or even cold mailing. A high-conversion email campaign can change the way your business functions. Here are some staggering facts to remind you of that: 320% more revenue is generated from welcome emails than any other promotional email. According to research, for 81% and 80% of retail professionals, email marketing helps drive the maximum amount of …

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The Gutenberg Update: What’s hot? What’s not?

The TinyMCE WordPress editor hasn’t had many updates, and for the most part, remained pretty much the same through the years. Which wasn’t really a bad thing, but *apparently* some people thought it’s time for a change. Inspired by other blogging platforms like Medium or Ghost, WordPress, too, decided to jump on the bandwagon of <s> “providing a unique and refreshing experience to writers”. </s> Jokes apart, WordPress, in an attempt to evolve into a platform that makes adding rich …

updating-web-content

Updating your web content: Why regular changes make sense (bonus tip inside!)

Your customers live on the internet (almost literally). A lot of businesses have moved from small localities to become geographically independent online. People source their news from apps rather than subscribing to newspapers. Dating happens online and hearts are exchanged on the screen even before people step foot into cafes and meet face-to-face. Mothers pin recipes to their Pinterest boards, rather than handing family recipe books down generations. Music is streamed and those who still use CDs and cassettes are …

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Adwords: What not to do if you want a Successful Adwords Campaign

So you’ve done the requisite research: you have your keywords in front of you as well as how much you’re willing to spend on the campaign. But if you think that’s all you require to plan a successful AdWords campaign, let us be the bearer of bad news and tell you: no, it isn’t. It’s not only about what you do, it’s also about what you don’t. So instead of telling you what you should be doing, we’re going to …

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5 Steps You Need to Follow to Perfect Your Elevator Pitch

Imagine a mosquito buzzing incessantly near your ear. Your instinctive reaction would be to snap your hands at it. To silence it. Contrast it to the sweet rendition of a Mockingbird. You would pause to hear it. As an entrepreneur, your elevator pitch needs to take the mockingbird route. An effectively delivered elevator pitch could make you an overnight millionaire. During your pitches, you are selling your great idea to a bunch of investors who would willingly part with their …

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5 Tricks to Boost Backlinks Through Content Marketing

Content marketing is the backbone of many successful SEO strategies, but getting started can feel quite daunting. However, with the right assets, the right promotion, and the right strategy, you can make a big difference to the quality and quantity of your backlinks. So, whether you’re dipping your toe into content marketing for the first time, or looking for something more exciting than guest posts, these five tricks will definitely help in boosting your backlinks. Recommended reading: What Are Backlinks: …

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7 Easy Steps to Host a Successful Webinar!

Webinars are considered to be one of the most effective ways to generate leads. A ReadyTalk survey showed that 20 to 40 percent of webinar registrations turn into leads – so if you have around 50 attendees at your webinar, you might actually end up getting 10 qualified leads! Webinars are a great way for your target leads to gain a first-hand look at how you operate as a brand and connect with you live. It is a chance for …

technical-SEO-auditing

A Hitchhiker’s Guide to Technical SEO Auditing [Whitepaper]

SEO is all about your prospects and how easily they can reach you. And what is their stairway to you? Google, of course! For the same reason, it is utmost important to conduct a thorough SEO audit of your website. But, do you know what does it take to conduct a proper, comprehensive, and insightful SEO audit? Read our whitepaper on Technical SEO Auditing to know about the things you should absolutely keep in mind while working on your website …

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A Beginner’s Guide to Retargeting

Retargeting is a useful part of every marketer’s life: and even if you haven’t used it yet, you have definitely experienced it. Ever browsed for something on an online store, only to see ads for it on your Facebook later? No, it’s not the same phenomenon where you learn a new word and start seeing it everywhere. You have just been a subject of a retargeting strategy! If you’re running a business, we’re sure you’re already seeing the benefits of …

checkout-process-for-ecommerce

Optimizing your checkout process to boost sales

It’s no secret that online shopping is one of the biggest fads of the 21st century: after all, who doesn’t want to purchase things from the comfort of their home, come rain or shine? Maybe that was the appeal for the estimated 1.66 billion people who purchased online products in 2017. You might have seen this impact on your website traffic rate as well: and if you manage to convert most of your traffic into engagement or purchase, …