Content Marketing Archives | ContentNinja's dojo

Simple CRO Fixes That Yield Big Results

Shriya Garg June 23, 2020

Every business owner and marketer in the Digital Marketing domain wants to drive maximum traffic to their website – the more, the better. However, that’s rarely the case. To drive the web traffic to your site takes a lot of planning, strategizing, and taking the right actions. What’s scary is that even if you are able to drive traffic to your website, there’s no guarantee they’ll convert. In simple words, all your efforts will amount to nothing. Crafting a well-structured …

Content Marketing

7 tools to power your CRO strategy

Pratyush Arya May 20, 2020

It takes a lot of effort and planning to keep a website alive and thriving. You have to focus on SEO, SEM, CRO, content marketing, web design, and so much more – the list is long. When it comes to Digital Marketing, SEO and CRO take the front seat, and since these two components of marketing have become extremely sophisticated today, your manual efforts won’t make the cut alone. What, then, should you do? You should invest in the right …

Content Marketing HubSpot

What is Marketing Automation and Why Do You Need it?

Mayank Gulati May 5, 2020

Someone wise once said, “Beyond black magic, it’s just automation.” Automation is equivalent to the discovery of fire by early man – and has a similar potential to fuel your business. Marketing automation is a software that manages, measures, and automates marketing activities and handles customer data at scale. With the right marketing automation software, you can now offload some of your most time-consuming tasks, and generate a priceless commodity: extra time to focus on other important tasks. This …

B2B Marketing Business Trends Content Marketing

ContentNinja Named Among The Best Marketing Agencies in India

Rahul V J March 10, 2020

Who doesn’t love being at the top of the charts? We certainly don’t mind. Boasting is not part of our DNA but awards are meant to be displayed. We’re really happy about this shiny badge. On a serious note, here at ContentNinja, we take a lot of pride in delivering quality work to our clients. Our marketing expertise, high-quality content, and intuitive web design all help businesses stand out in the global market. Once Again Among The Top Marketing Agencies …

Content Marketing Digital Marketing SEO

ContentNinja’s guide on how to re-purpose content (2020 update)

Mayank Gulati March 4, 2020

Let’s admit it. The Writing / Creation Muse doesn’t have office hours. He/ she/ it- or howsoever you reference your Muse- isn’t available 24*7 to inspire your best blog posts, your hit podcast ideas, or your viral video concepts. Most of the times, you are on your own in this. As is your content creation team. Source So, what do you do? Do you sit around and wait for the Muse’s arrival? Of course not. You’ve got a company to …

Content Marketing

Using Google Analytics to measure growth and ROI

Pratyush Arya February 3, 2020

Did you know that nearly 91% of B2B marketers and 86% of B2C marketers use content marketing, and yet 66% of them have no idea how to measure their ROI and marketing metrics? Why do you think that is? Partly because while many marketers don’t know where to start, and the rest find it too challenging, to begin with. This is because content marketing’s reach is mostly vague. While some people may read your content and hit the purchase …

Content Marketing Marketing for Startups SEO Tips

Local SEO in 2020: A comprehensive guide

Mayank Gulati February 1, 2020

It’s Friday night and you have no idea where to go to dinner. Your window latch has broken, and you need to find a repairman to come and fix it. You have to prepare for a bake sale, and you want to know where you can get the freshest organic products. What’s the one thing you’ll do in all these scenarios? We’re sure most of you said ‘Search on Google’. If you’re a business owner, this is an incredibly significant …

Content Marketing

How Pop Culture Dads have Influenced the Marketing of Today

Pratyush Arya January 31, 2020

Pop culture knows how to wear away our defenses and enter our imaginations with grace. It is intelligent in not being afraid of simplicity. It knows that our emotional needs are in essence obvious to be encouraged, to be validated and jollied. It borrows from the content that is consumed on a mass scale, and moulds it to generate shared moments of deep emotion. Let us take an example of masculinity and gender stereotypes. about important things like gender stereotypes …

Content Marketing Digital Marketing

Technical Writing 101: Writing content that actually gets read in 2020

Pratyush Arya January 30, 2020

Having written lots of good technical content that gets read, we feel we’re in a position to say – technical content isn’t your regular, Instagram-blogger-esque content. But it’s not a hard nut to crack, either. Read on if you don’t believe us just yet, we’ll walk you through some important points that, if kept in mind, will help end your struggles with writing effective technical content. First of all, what is the most important thing while writing? You’d think grammar, …

B2B Marketing Content Marketing

Actionable tips on ROI improvement in B2B marketing

Pratyush Arya January 20, 2020

‘How to improve ROI in B2B marketing?!’ is a question that every marketer has asked at one point or another, often with many more question and exclamation marks. No matter the business stage one is at, ‘nailing’ the marketing and hence, the game of improving ROI in B2B marketing can always seem a challenge- the elusive unicorn that you can’t get a rope around. This is because the real world is highly unpredictable which, in turn, makes businesses and economies …