Content Marketing Archives | ContentNinja's dojo

Loved and Lost: Dealing with lost email subscribers

Shriya Garg February 20, 2019

This is the age of emails. No serious business can afford to ignore email as a channel – for product updates, general marketing, or even cold mailing. A high-conversion email campaign can change the way your business functions. Here are some staggering facts to remind you of that: 320% more revenue is generated from welcome emails than any other promotional email. According to research, for 81% and 80% of retail professionals, email marketing helps drive the maximum amount of …

best-digital-marketing-agency-in-gurgaon

Content Marketing Internet Trends

The Gutenberg Update: What’s hot? What’s not?

Pratyush Arya February 8, 2019

The TinyMCE WordPress editor hasn’t had many updates, and for the most part, remained pretty much the same through the years. Which wasn’t really a bad thing, but *apparently* some people thought it’s time for a change. Inspired by other blogging platforms like Medium or Ghost, WordPress, too, decided to jump on the bandwagon of <s> “providing a unique and refreshing experience to writers”. </s> Jokes apart, WordPress, in an attempt to evolve into a platform that makes adding rich …

Content Marketing Content Strategy

Updating your web content: Why regular changes make sense (bonus tip inside!)

Shriya Garg December 30, 2018

Your customers live on the internet (almost literally). A lot of businesses have moved from small localities to become geographically independent online. People source their news from apps rather than subscribing to newspapers. Dating happens online and hearts are exchanged on the screen even before people step foot into cafes and meet face-to-face. Mothers pin recipes to their Pinterest boards, rather than handing family recipe books down generations. Music is streamed and those who still use CDs and cassettes are …

Content Marketing Digital Marketing SEO

Adwords: What not to do if you want a Successful Adwords Campaign

Mayank Gulati December 4, 2018

So you’ve done the requisite research: you have your keywords in front of you as well as how much you’re willing to spend on the campaign. But if you think that’s all you require to plan a successful AdWords campaign, let us be the bearer of bad news and tell you: no, it isn’t. It’s not only about what you do, it’s also about what you don’t. So instead of telling you what you should be doing, we’re going to …

Content Marketing Content Strategy Sales

5 Steps You Need to Follow to Perfect Your Elevator Pitch

Kaushik Lakshman November 27, 2018

Imagine a mosquito buzzing incessantly near your ear. Your instinctive reaction would be to snap your hands at it. To silence it. Contrast it to the sweet rendition of a Mockingbird. You would pause to hear it. As an entrepreneur, your elevator pitch needs to take the mockingbird route. An effectively delivered elevator pitch could make you an overnight millionaire. During your pitches, you are selling your great idea to a bunch of investors who would willingly part with their …

Content Marketing SEO SEO Tips

5 Tricks to Boost Backlinks Through Content Marketing

Kayleigh Alexandra October 17, 2018

Content marketing is the backbone of many successful SEO strategies, but getting started can feel quite daunting. However, with the right assets, the right promotion, and the right strategy, you can make a big difference to the quality and quantity of your backlinks. So, whether you’re dipping your toe into content marketing for the first time, or looking for something more exciting than guest posts, these five tricks will definitely help in boosting your backlinks. Recommended reading: What Are Backlinks: …

Content Marketing Marketing for Startups

7 Easy Steps to Host a Successful Webinar!

Shriya Garg October 12, 2018

Webinars are considered to be one of the most effective ways to generate leads. A ReadyTalk survey showed that 20 to 40 percent of webinar registrations turn into leads – so if you have around 50 attendees at your webinar, you might actually end up getting 10 qualified leads! Webinars are a great way for your target leads to gain a first-hand look at how you operate as a brand and connect with you live. It is a chance for …

Content Marketing

A Hitchhiker’s Guide to Technical SEO Auditing [Whitepaper]

Pratyush Arya September 11, 2018

SEO is all about your prospects and how easily they can reach you. And what is their stairway to you? Google, of course! For the same reason, it is utmost important to conduct a thorough SEO audit of your website. But, do you know what does it take to conduct a proper, comprehensive, and insightful SEO audit? Read our whitepaper on Technical SEO Auditing to know about the things you should absolutely keep in mind while working on your website …

Content Marketing Content Strategy Facebook

A Beginner’s Guide to Retargeting

Shriya Garg August 26, 2018

Retargeting is a useful part of every marketer’s life: and even if you haven’t used it yet, you have definitely experienced it. Ever browsed for something on an online store, only to see ads for it on your Facebook later? No, it’s not the same phenomenon where you learn a new word and start seeing it everywhere. You have just been a subject of a retargeting strategy! If you’re running a business, we’re sure you’re already seeing the benefits of …

Content Marketing E-Commerce Sales

Optimizing your checkout process to boost sales

Mayank Gulati August 22, 2018

It’s no secret that online shopping is one of the biggest fads of the 21st century: after all, who doesn’t want to purchase things from the comfort of their home, come rain or shine? Maybe that was the appeal for the estimated 1.66 billion people who purchased online products in 2017. You might have seen this impact on your website traffic rate as well: and if you manage to convert most of your traffic into engagement or purchase, …