B2B Marketing

Actionable tips on how to use twitter for B2B marketing

Twitter is one of the most popular and extensively used social media platforms. It boasts of over 330 million active monthly users and 145 million active daily users!  Source  Impressive, right?  What’s more impressive is the list of ways how Twitter can forge your brand, especially if you are a B2B firm. Twitter’s mission is to empower users and brands to create and share ideas and information, thereby creating a fantastic communication channel for B2B marketers to connect, converse, and …

CRO strategy

How to craft the perfect CRO strategy for 2020

When it comes to Digital Marketing, SEO is probably the first thing that comes to mind. However, SEO isn’t the only core component of Digital Marketing. It’s 2020 now, and anyone involved in Digital Marketing cannot afford to overlook the vast canvas of Digital Marketing. In this post, we’ll highlight one of the most pivotal elements of Digital Marketing – Conversion Rate Optimization (CRO). CRO is an all-pervading aspect of your Digital Marketing strategy – right from generating leads to …

Should Video marketing feature in your 2020 B2B marketing strategy?

Over the years, B2B marketing has undergone a massive transformation, thanks to the inclusion and adoption of disruptive technologies in marketing. Today, B2B marketers no longer rely on traditional marketing techniques but prefer using the latest marketing tools for brand awareness. Video marketing is one such tool that is helping change the way B2B marketers can reach their target audiences. Now, you might ask – why videos in B2B marketing? And we’ll respond to that by saying, why not! It …

creating a newsletter

Steps to creating the perfect newsletter for your audience

Although underrated, newsletters are one of the most effective marketing tools to nurture customer-brand relationships, boost brand awareness, drive traffic, and increase sales. However, almost all companies and organizations use newsletters to reach their target audience and promote their brand. Amid the ever-increasing competition, how can you create newsletters that stand out in the crowd? We’ve created this post specifically to address this point – how to create the perfect newsletter for your audience every single time!  But before we …

lead scoring benefits

5 ways lead scoring can increase ROI & improve conversions

HubSpot maintains that generating more leads is the top priority for marketers in 2020. In fact, lead generation, lead nurturing, and sales are the “top three organizational objectives for content marketers.” While most marketers aim to bring in more leads through a combination of different marketing strategies, what is the next step when they achieve that goal? The next course of action is Lead Scoring. As a marketer, whether you want to drive more and more leads …

whitepaper promotion

Proven strategies for promoting your white papers.

Customers are exploring newer ways of making well-informed buying decisions, and marketers are going big on educating and spreading awareness among the customers. Especially in the B2B segment, marketing teams had to ramp up their efforts to educate the customers at each stage of the consumer decision journey. Enter Whitepapers. The be-all and end-all for consumers looking to gain knowledge, make decisions and understand the philosophy of a business on a specific topic or field. Whitepapers are vital for your …

top-marketing-agencies-india

ContentNinja Named Among The Best Marketing Agencies in India

Who doesn’t love being at the top of the charts? We certainly don’t mind. Boasting is not part of our DNA but awards are meant to be displayed. We’re really happy about this shiny badge. On a serious note, here at ContentNinja, we take a lot of pride in delivering quality work to our clients. Our marketing expertise, high-quality content, and intuitive web design all help businesses stand out in the global market. Once Again Among The Top Marketing Agencies …

ROI improvement for B2B marketing

Actionable tips on ROI improvement in B2B marketing

‘How to improve ROI in B2B marketing?!’ is a question that every marketer has asked at one point or another, often with many more question and exclamation marks. No matter the business stage one is at, ‘nailing’ the marketing and hence, the game of improving ROI in B2B marketing can always seem a challenge- the elusive unicorn that you can’t get a rope around. This is because the real world is highly unpredictable which, in turn, makes businesses and economies …