Shriya Garg
Shriya Garg

A book-lover with dual degrees in finance, Shriya has created (and abandoned) eight blogs, started her first company at 12, published two books (first one at 16), edited dozens for others, and worked with five interesting startups in her career so far. Prior to joining ContentNinja, she worked with PricewaterhouseCoopers, and has a deferred admit from ISB, Hyderabad. She is an SLP Fellow and a Quora Top Writer. When she’s not fielding client calls, she can be found cleaning cat hair from her clothes.

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How To Create A Great LinkedIn Page For Your Business?

If you are in any way involved the business sector, having a LinkedIn company page is a must have for you. With over 467 million members across the globe, LinkedIn is one of the hottest social networking sites for business professionals. Whether you are a small business owner or the CEO of your own startup, you must make your presence be felt on LinkedIn simply because it is the BEST platform to both build and promote your brand. Wondering …

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Why your business needs online reputation management

The year is 2018, and only Taylor Swift can bounce back to popularity after complaining about how bad her reputation is.   (source)   Alas, for the rest of us, if our reputation’s never been worse, we’re probably facing a huge downturn in our business (and definitely not earning millions for confessing the same). Our activities, both online and offline, have become rather transparent, and for those running businesses, online reputation management has become an imperative. What is online reputation …

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12 Simple Steps to Reducing your Bounce Rate

Bounce rate. These two words have probably struck more terror in your heart than most others. It’s understandable why- your website is the apple of your eye, and having a high bounce rate is like having to admit that the apple might not be as red and shiny as you think it is. However, to say that a high bounce rate is bad, and a low bounce rate is good would be simplifying the matter to a painful extent. So, …

Email Marketing Made Easy

Email Marketing 101: A 3-step process to increasing reach!

Organizations employ email marketing not only to propel sales, but also to establish a solid customer database. Email marketing is used to request donations, solicit sales, to keep track of a customer’s transactions, to build a relation between an organization and its customers, and to increase brand awareness. Email marketing is extremely cost-effective and excels in return-on-investment as opposed to other marketing techniques. In an Email-Statistics-Report published by the Radicati Group, it is estimated that by the end of 2019, …

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10 Must-use Content Marketing Tools for Small businesses

Content marketing is the ‘new age philosophy’ of digital marketing.  In fact, estimates suggest that by 2019, the content marketing industry will reach $300 billion. The reason behind this is pretty simple. Content sells. Content marketing does not mean just churning out articles and blogs – there is a strategy involved. You need to be aware of the right tools – ones that can help you create attractive and meaningful content.Let’s introduce you to some of the most resourceful content …

Cold Email Marketing Templates that Work

6 seconds. In 6 seconds, people decide whether they like you or not. Given the statistic, it is no doubt that Tom Cruise’s strategy was an effective one – if he had not impressed Renée Zellweger at ‘Hello’, he probably would have never impressed her at all! First impressions count- and all our personal and professional interactions count on it. In real life, we can work around this by presenting ourselves better, or by choosing our best jokes to impress …

Mary Meeker’s 2018 Internet Trends Report

With an extensive 294 slides, Mary Meeker’s 2018 edition of the annual Internet Trends report has sparked many a conversation. Before you find yourself drowning in all the debate and discussion, pause. We’re here with a handy little guide to the report, so you can understand it in minutes! Let’s go: So what’s Mary Meeker’s report all about? If you’ve been on the marketing playground for a while, then you’re probably no stranger to Mary Meeker and her decades-long …

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WTF is GDPR and how will it affect my work?

April 2018. You open your email. You’re flooded with a hundred emails, all parroting the same thing- ‘We have updated our privacy policy, as per GDPR’. We’re sure there was one thought that came into your mind. ‘WTF is GDPR, and why should I care?’ Well, if you’re a business owner, there is a very good reason why you should care. Or should we say, up to €20 million worth of a reason. After all, according to the European Union …

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Build a content marketing strategy that gets traffic in 3 simple steps

Ever since the digital boom, it’s been clear that content is king- and this adage has not changed over the years. 2017 saw a huge upwards trend in content strategy among marketers, with 70% polling in to say they were going to create more content. More is good, right? Of course- but you have to remember that quality and quantity will have to go hand in hand for your content marketing to succeed. In practice, this means that you’ll have …

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Is Social Media Marketing an effective marketing strategy in 2018?

2018 is here, and there seems to be no stopping the social media frenzy. The President of United States seems to prefer the convenience of Twitter over the formality of press releases. Instagram has continued seducing more 18-34 year olds than other social platforms (especially now that Stories are a thing). Fitbits have integrated our health and fitness activities with our social media feeds quite seamlessly. We have to face it- there is no avoiding social media in personal life, …