Shriya Garg
Shriya Garg

A book-lover with dual degrees in finance, Shriya has created (and abandoned) eight blogs, started her first company at 12, published two books (first one at 16), edited dozens for others, and worked with five interesting startups in her career so far. Prior to joining ContentNinja, she worked with PricewaterhouseCoopers, and has a deferred admit from ISB, Hyderabad. She is an SLP Fellow and a Quora Top Writer. When she’s not fielding client calls, she can be found cleaning cat hair from her clothes.

best-marketing-agency-in-gurgaon
 Content MarketingEmail Marketing

Loved and Lost: Dealing with lost email subscribers

Shriya GargShriya Garg February 20, 2019

This is the age of emails. No serious business can afford to ignore email as a channel – for product updates, general marketing, or even cold mailing. A high-conversion email campaign can change the way your business functions. Here are some staggering facts to remind you of that: 320% more revenue is generated from welcome emails than any other promotional email. According to research, for 81% and 80% of retail professionals, email marketing helps drive the maximum amount of …

video-marketing-trends-2019
 Internet TrendsVideo Marketing

Video marketing in 2019 – what do the stars say?

Shriya GargShriya Garg January 29, 2019

There is no turning away from the fact that video has seen a phenomenal rise in recent years when it comes to marketing strategies. Users respond well to videos. And videos that resonate with people take no time to do a gazillion rounds around the internet in the matter of a few hours. The implications of the same are huge. In an attention economy, where all businesses have equal opportunities and platforms for connecting with people, you need to ensure …

AdwordsContent Strategy

Improving conversions with Google Adwords – The 2019 update

Shriya GargShriya Garg January 17, 2019

What is Google AdWords? This question was probably new ten years back, but now, the term ‘AdWords’ has emerged as the lifeline of digital marketing, and rightly so. AdWords is an online advertising service by Google that helps marketers to use certain keywords to create campaigns that makes them visible in SERPs. AdWords campaigns help generate leads and drive traffic towards your site. And every digital marketer knows how crucial that is! But, what if despite your efforts and all …

updating-web-content
 Content MarketingContent Strategy

Updating your web content: Why regular changes make sense (bonus tip inside!)

Shriya GargShriya Garg December 30, 2018

Your customers live on the internet (almost literally). A lot of businesses have moved from small localities to become geographically independent online. People source their news from apps rather than subscribing to newspapers. Dating happens online and hearts are exchanged on the screen even before people step foot into cafes and meet face-to-face. Mothers pin recipes to their Pinterest boards, rather than handing family recipe books down generations. Music is streamed and those who still use CDs and cassettes are …

best-creative-agency-in-gurgaon
 Content MarketingMarketing for Startups

7 Easy Steps to Host a Successful Webinar!

Shriya GargShriya Garg October 12, 2018

Webinars are considered to be one of the most effective ways to generate leads. A ReadyTalk survey showed that 20 to 40 percent of webinar registrations turn into leads – so if you have around 50 attendees at your webinar, you might actually end up getting 10 qualified leads! Webinars are a great way for your target leads to gain a first-hand look at how you operate as a brand and connect with you live. It is a chance for …

installing-google-tag-manager-on-website
 Internet TrendsMarketing for Startups

How to Easily Install Tracking Pixels on Your Website With Google Tag Manager

Shriya GargShriya Garg October 5, 2018

Have you noticed a banner ad “following” you as you browse through the internet? A pint-sized banner, keeping an eye on you? If you have, you’re already aware of the power (or poor execution, depending on the quality and frequency of the advertisement). These powerhouses are frequently misunderstood. Using them in the right way can have a tremendous impact on your business. From transforming your next campaign, optimizing your website, to even boosting your conversions – all of it …

graphic-designing
 Graphic Designing

Graphic designing in 2018: 17 tools to ease your work!

Shriya GargShriya Garg September 26, 2018

Unarm Harry Potter and you get a great wizard. But arm him with his holly wand, and you have the G.O.A.T! source Similarly, no matter how much of a design wizard you are, your potential is being largely compromised, if you aren’t on the right tools. It’s 2018, and graphic designing tools have matured, alongside your audience’s tastes. But what hasn’t changed through the years is the number of responses to any design piece. The count still stands at three …

Marketing for StartupsSEO Tips

7 Steps to Optimize your Google My Business Listing

Shriya GargShriya Garg September 7, 2018

Google dominates the market when it comes to business listings-with Google processing about 3.5 billion searches every single day. It’s easy to understand how local searches would a huge part of that 3.5 billion- after all, Google has become the perfect replacement of a telephone book, and is the destination most people go (even if by default) to find any localized information they want. Want a restaurant for your dinner date on Friday? Google. Looking for a dry cleaner near …

conversion-rate-optimisation
 Content StrategyConversion Rate Optimisation

13 Best Practices to Nail your Conversion Rate Optimization Strategy

Shriya GargShriya Garg August 28, 2018

If there was a way of getting double the result for the same price, there’s no doubt you’ll jump on the offer, right? Conversion rate optimization (CRO) is a strategy that many swear by, for that exact same reason. It’s a way of increasing the number of people visiting your site and taking the steps that you want them to, leading to actual sales or engagement. In many ways, a CRO strategy would go hand in hand with your digital …

best-creative-agency-in-gurgaon
 Content MarketingContent StrategyFacebook

A Beginner’s Guide to Retargeting

Shriya GargShriya Garg August 26, 2018

Retargeting is a useful part of every marketer’s life: and even if you haven’t used it yet, you have definitely experienced it. Ever browsed for something on an online store, only to see ads for it on your Facebook later? No, it’s not the same phenomenon where you learn a new word and start seeing it everywhere. You have just been a subject of a retargeting strategy! If you’re running a business, we’re sure you’re already seeing the benefits of …