Shriya Garg
Shriya Garg

A book-lover with dual degrees in finance, Shriya has created (and abandoned) eight blogs, started her first company at 12, published two books (first one at 16), edited dozens for others, and worked with five interesting startups in her career so far. Prior to joining ContentNinja, she worked with PricewaterhouseCoopers, and has a deferred admit from ISB, Hyderabad. She is an SLP Fellow and a Quora Top Writer. When she’s not fielding client calls, she can be found cleaning cat hair from her clothes.

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7 Easy Steps to Host a Successful Webinar!

Webinars are considered to be one of the most effective ways to generate leads. A ReadyTalk survey showed that 20 to 40 percent of webinar registrations turn into leads – so if you have around 50 attendees at your webinar, you might actually end up getting 10 qualified leads! Webinars are a great way for your target leads to gain a first-hand look at how you operate as a brand and connect with you live. It is a chance for …

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How to Easily Install Tracking Pixels on Your Website With Google Tag Manager

Have you noticed a banner ad “following” you as you browse through the internet? A pint-sized banner, keeping an eye on you? If you have, you’re already aware of the power (or poor execution, depending on the quality and frequency of the advertisement). These powerhouses are frequently misunderstood. Using them in the right way can have a tremendous impact on your business. From transforming your next campaign, optimizing your website, to even boosting your conversions – all of it …

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Graphic designing in 2018: 17 tools to ease your work!

Unarm Harry Potter and you get a great wizard. But arm him with his holly wand, and you have the G.O.A.T! source Similarly, no matter how much of a design wizard you are, your potential is being largely compromised, if you aren’t on the right tools. It’s 2018, and graphic designing tools have matured, alongside your audience’s tastes. But what hasn’t changed through the years is the number of responses to any design piece. The count still stands at three …

7 Steps to Optimize your Google My Business Listing

Google dominates the market when it comes to business listings-with Google processing about 3.5 billion searches every single day. It’s easy to understand how local searches would a huge part of that 3.5 billion- after all, Google has become the perfect replacement of a telephone book, and is the destination most people go (even if by default) to find any localized information they want. Want a restaurant for your dinner date on Friday? Google. Looking for a dry cleaner near …

conversion-rate-optimisation

13 Best Practices to Nail your Conversion Rate Optimization Strategy

If there was a way of getting double the result for the same price, there’s no doubt you’ll jump on the offer, right? Conversion rate optimization (CRO) is a strategy that many swear by, for that exact same reason. It’s a way of increasing the number of people visiting your site and taking the steps that you want them to, leading to actual sales or engagement. In many ways, a CRO strategy would go hand in hand with your digital …

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A Beginner’s Guide to Retargeting

Retargeting is a useful part of every marketer’s life: and even if you haven’t used it yet, you have definitely experienced it. Ever browsed for something on an online store, only to see ads for it on your Facebook later? No, it’s not the same phenomenon where you learn a new word and start seeing it everywhere. You have just been a subject of a retargeting strategy! If you’re running a business, we’re sure you’re already seeing the benefits of …

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Using LinkedIn Sales Navigator to Grow Your Business

16 years since its launch, LinkedIn still remains a popular personal networking platform, but it is still highly underestimated as a professional tool for growing your business. LinkedIn has over 500 million users registered, with 40% of the users using the site on a daily basis. Social media networking has become an incredibly useful way of attracting new clients- 80% financial advisors have claimed to use social media for this purpose. The key factor is also that LinkedIn, as …

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A Beginner’s Guide to Conversion Rate Optimization

If you want to understand what conversion rate optimization is, just think about the number of websites you window shop in on any given day. You open up a website because you see an ad that really interested you. You click around for a while, before exiting. You might be on a book lending site, and you create an account to see what kind of offers are available. You don’t find anything to your liking so you leave. A shop …

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How To Create A Great LinkedIn Page For Your Business?

If you are in any way involved the business sector, having a LinkedIn company page is a must have for you. With over 467 million members across the globe, LinkedIn is one of the hottest social networking sites for business professionals. Whether you are a small business owner or the CEO of your own startup, you must make your presence be felt on LinkedIn simply because it is the BEST platform to both build and promote your brand. Wondering …

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15 Game Changing Rules for SEO in 2018 [Infographic]

SEO Trends for 2018 For those who are not in the industry, the term ‘SEO’ might sound a little like a boogeyman: a mystical being who has unimaginable control over people’s lives. In a way, that’s not far from the truth. Search engine optimization continues to dominate the field as a marketing tool: an average firm in 2018  is expected to reserve 41% of the marketing budget for online optimization, and this number is expected to grow to 45% …