Shriya Garg
Shriya Garg

A book-lover with dual degrees in finance, Shriya has created (and abandoned) eight blogs, started her first company at 12, published two books (first one at 16), edited dozens for others, and worked with five interesting startups in her career so far. Prior to joining ContentNinja, she worked with PricewaterhouseCoopers, and has a deferred admit from ISB, Hyderabad. She is an SLP Fellow and a Quora Top Writer. When she’s not fielding client calls, she can be found cleaning cat hair from her clothes.

Should Video marketing feature in your 2020 B2B marketing strategy?

Over the years, B2B marketing has undergone a massive transformation, thanks to the inclusion and adoption of disruptive technologies in marketing. Today, B2B marketers no longer rely on traditional marketing techniques but prefer using the latest marketing tools for brand awareness. Video marketing is one such tool that is helping change the way B2B marketers can reach their target audiences. Now, you might ask – why videos in B2B marketing? And we’ll respond to that by saying, why not! It …

lead scoring benefits

5 ways lead scoring can increase ROI & improve conversions

HubSpot maintains that generating more leads is the top priority for marketers in 2020. In fact, lead generation, lead nurturing, and sales are the “top three organizational objectives for content marketers.” While most marketers aim to bring in more leads through a combination of different marketing strategies, what is the next step when they achieve that goal? The next course of action is Lead Scoring. As a marketer, whether you want to drive more and more leads …

whitepaper promotion

Proven strategies for promoting your white papers.

Customers are exploring newer ways of making well-informed buying decisions, and marketers are going big on educating and spreading awareness among the customers. Especially in the B2B segment, marketing teams had to ramp up their efforts to educate the customers at each stage of the consumer decision journey. Enter Whitepapers. The be-all and end-all for consumers looking to gain knowledge, make decisions and understand the philosophy of a business on a specific topic or field. Whitepapers are vital for your …

Improving conversions with Google Adwords – The 2020 update

What is Google AdWords? This question was probably new ten years back, but now, the term ‘AdWords’ has emerged as the lifeline of digital marketing, and rightly so. AdWords is an online advertising service by Google that helps marketers to use certain keywords to create campaigns that makes them visible in SERPs. AdWords campaigns help generate leads and drive traffic towards your site. And every digital marketer knows how crucial that is! But, what if despite your efforts and all …

video-marketing-trends-2019

Video marketing in 2020 – what do the stars say?

There is no turning away from the fact that video has seen a phenomenal rise in recent years when it comes to marketing strategies. Users respond well to videos. And videos that resonate with people take no time to do a gazillion rounds around the internet in the matter of a few hours. The implications of the same are huge. In an attention economy, where all businesses have equal opportunities and platforms for connecting with people, you need to ensure …

graphic-designing

Graphic designing in 2020: 17 tools to ease your work!

Unarm Harry Potter and you get a great wizard. But arm him with his holly wand, and you have the G.O.A.T! Source Similarly, no matter how much of a design wizard you are, your potential is being largely compromised, if you aren’t on the right graphic design tools. It’s 2020, and graphic designing tools have evolved, alongside your audience’s tastes. But what hasn’t changed through the years is the number of responses to any design piece. The count still stands …

Google-Discover

How to do SEO for Google Discover

Not long ago (that is, in December 2016) Google introduced the Google Feed to help users stay organised and access relevant content as per their interests. Ever since the inception, it has gained massive popularity, and today, the Google Feed has a userbase of over 800 million people. In an attempt to follow the ‘social media’ trend of keeping the users always engaged and updated with interesting content, Google has cranked it’s Feed up a notch to create the new …

creative-marketing-agency-in-gurgaon

15 Game Changing Rules for SEO [Infographic]

For those who are not in the industry, the term ‘SEO’ might sound a little like a boogeyman: a mystical being who has unimaginable control over people’s lives. In a way, that’s not far from the truth. Search engine optimization continues to dominate the field as a marketing tool: an average firm in 2019  is expected to reserve 41% of the marketing budget for online optimization, and this number is expected to grow to 45% by 2020. How does …

best-creative-agency-in-gurgaon

10 Web Design Trends You Need To Know [Infographic]

It’s a new year, it’s a new playground for web designers who are inventing the digital art signature of the year. Web design trends have been elevated to a whole new level, with countless signature styles emerging all around the world. The challenge now is to handle the technological innovations and evolving trends to create a web design that’s appealing, adaptable to devices, user-friendly, and concise. How do you do all of this without going crazy? That’s what we’re here …

best-marketing-agency-in-gurgaon

Loved and Lost: Dealing with lost email subscribers

This is the age of emails. No serious business can afford to ignore email as a channel – for product updates, general marketing, or even cold mailing. A high-conversion email campaign can change the way your business functions. Here are some staggering facts to remind you of that: 320% more revenue is generated from welcome emails than any other promotional email. According to research, for 81% and 80% of retail professionals, email marketing helps drive the maximum amount of …