Mayank Gulati
Mayank Gulati

Unhappy with the concept of 5 working days a week, Mayank Gulati started his own Marketing Communications firm. He now works 7 days a week, where he wears many, many hats (and a neck brace). An unfortunate engineer, he founded a med-tech startup that was inducted into Nasscom 10k. He’s now decided to stop asking people to invest in his company, and get them to invest in their own.

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How to set up your Podcast in 4 easy steps!

Podcasts are important. Even the biblical God had one. Don’t believe us? Here’s something from the Bible – “And God said, Let there be light: and there was light.”Source The good news is, you can set yours up in only 4 easy steps. Whether you are a business owner or someone who wants to broadcast their ideas to the world, a podcast is an indispensable medium! These people are likely to subscribe to Netflix and other streaming platforms, be …

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How to increase the pagespeed of your website!

Patience is NOT a virtue when it comes to your website visitors. As little as a one-second delay in your page load time is likely to cost you: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions In fact, as many as 47% of customers expect your website to unfold before them within the first two seconds. To add to this, around 40% people will bounce from a page that takes them three or more seconds.…

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Optimizing your checkout process to boost sales

It’s no secret that online shopping is one of the biggest fads of the 21st century: after all, who doesn’t want to purchase things from the comfort of their home, come rain or shine? Maybe that was the appeal for the estimated 1.66 billion people who purchased online products in 2017. You might have seen this impact on your website traffic rate as well: and if you manage to convert most of your traffic into engagement or purchase, …

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Local SEO in 2018: A comprehensive guide

It’s Friday night and you have no idea where to go to dinner. Your window latch has broken, and you need to find a repairman to come and fix it. You have to prepare for a bake sale, and you want to know where you can get the freshest organic products. What’s the one thing you’ll do in all these scenarios? We’re sure most of you said ‘Search on Google’. If you’re a business owner, this is an incredibly significant …

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What are backlinks: A Comprehensive Guide

If your business has an active online presence, there is probably exactly one thing you think of day and night: increasing your search engine ranking. After all, it is the holy grail (except sometimes, it might feel like the actual holy grail is easier to find than the top spot in search engine ranking). In such tough competitive environment, you should be using every tool in the arsenal to help you win this war- and that’s why we will be …

The Complete Guide to QR Codes

Yes, you heard it right. Today we’re going to enlighten you on “QR Codes” – one of the most popular marketing tools of the present day. Ever since its inception, the QR code has come to widely utilized in the marketing scene, all across the world. Each one of you has heard it, heck, you’ve probably used it more times than you can count, but do you know what exactly a QR code is? Worry not, for we’re here to …

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The 650% ROI: Effective influencer marketing and how to execute it

Influencer marketing is a fairly new concept but it has definitely revolutionized the world of marketing- So, clearly people are sold on the idea of influencer marketing, but before you jump on board, there are a few pesky strategic questions you might have. For one- what the hell is influencer marketing?  Secondly, how on earth do you adapt it to your business? What is influencer marketing? What is influencer marketing? Simply put, is using a person who already has access …

Crawl before you run: The perfect SEO audit in 7 quick steps

Search engine optimization has become a way of life for website owners. If you’ve got a website too, we’re sure that the question “How do I do SEO right” haunts you even in your sleep. Let’s face it. It’s 2018 and SEO’s importance is definitely not waning – more than 60% of marketers feel it is their highest priority when it comes to inbound marketing. There is a chance you have kept SEO in mind when building your website- …

Doing SEO right – The 2018 algorithms are game-changing!

Just last year itself, you completed your research and groundwork of Google algorithms and optimized your website design, content, backlinks, and so on accordingly to ensure that your SEO ranking stays on top. Think it’s time to relax? Definitely not! When it comes to search engine optimization (SEO), you can never rest. SEO is a continually evolving field that requires constant monitoring and tracking, or else, you might fall behind in the game. Google confirmed this dynamic feature of …

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A must-use SEO Checklist: 9 Steps for successful blog posting on WordPress

If you’re running a blog, ‘search engine optimization’ should be your mantra, day in and day out. It is an efficient and straightforward way of ensuring there is more traffic being driven to your blog (and of course, drive more conversions for your website as well). How do you publish a blog that everybody will read? Create a great post? Of course- the quality of the content that you’re posting definitely matters. However, you can’t get to the top of …