Mayank Gulati
Mayank Gulati

Unhappy with the concept of 5 working days a week, Mayank Gulati started his own Marketing Communications firm. He now works 7 days a week, where he wears many, many hats (and a neck brace). An unfortunate engineer, he founded a med-tech startup that was inducted into Nasscom 10k. He’s now decided to stop asking people to invest in his company, and get them to invest in their own.

CRO strategy

How to craft the perfect CRO strategy for 2020

When it comes to Digital Marketing, SEO is probably the first thing that comes to mind. However, SEO isn’t the only core component of Digital Marketing. It’s 2020 now, and anyone involved in Digital Marketing cannot afford to overlook the vast canvas of Digital Marketing. In this post, we’ll highlight one of the most pivotal elements of Digital Marketing – Conversion Rate Optimization (CRO). CRO is an all-pervading aspect of your Digital Marketing strategy – right from generating leads to …

What is Marketing Automation and Why Do You Need it?

Someone wise once said, “Beyond black magic, it’s just automation.” Automation is equivalent to the discovery of fire by early man – and has a similar potential to fuel your business.  Marketing automation is a software that manages, measures, and automates marketing activities and handles customer data at scale. With the right marketing automation software, you can now offload some of your most time-consuming tasks, and generate a priceless commodity: extra time to focus on other important tasks. This …

HubSpot vs Zoho CRM – Which CRM is the best for your business?

CRM forms the foundation of an organization’s sales, marketing, and client management processes. A lot of businesses spend a ridiculous amount of time tracking their customers and leads – compiling data points across managers, sales teams, and even finance teams. As a business continues to expand, it becomes crucial to have a strong foundation for managing customer relations. A Gartner report highlights that the CRM market is growing at a rate of 16%, making it one of the fastest-growing markets …

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ContentNinja’s guide on how to re-purpose content (2020 update)

Let’s admit it. The Writing / Creation Muse doesn’t have office hours. He/ she/ it- or howsoever you reference your Muse- isn’t available 24*7 to inspire your best blog posts, your hit podcast ideas, or your viral video concepts. Most of the times, you are on your own in this. As is your content creation team. Source So, what do you do? Do you sit around and wait for the Muse’s arrival? Of course not. You’ve got a company to …

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If you can’t beat ’em, join ’em: 4 ways to hack Facebook algorithms in 2020

No matter how popular a social media platform might be, Facebook will always trump them all. It was the first social network that swept the world off of its feet. The popularity of Facebook lies in the fact that young people, parents, grandparents, and even cute labrador Coco can create their profiles and gain traction. Other platforms like Instagram and Snapchat appeal to a younger audience. Not everyone is opinionated enough to have a Twitter account. And not everyone needs …

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Internet Marketing in 2020: A Quick Guide

It would not be too far from the truth for us to assume that most people live their lives on the internet nowadays. Whether we need a new stereo, or a car repair mechanic, or even relationship advice, Google is often the first destination for most people. In such a connected world, leveraging your internet marketing strategy can propel your business way ahead. Simply put, it’s a way of marketing your business through the internet. It is an overarching term …

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Local SEO in 2020: A comprehensive guide

It’s Friday night and you have no idea where to go to dinner. Your window latch has broken, and you need to find a repairman to come and fix it. You have to prepare for a bake sale, and you want to know where you can get the freshest organic products. What’s the one thing you’ll do in all these scenarios? We’re sure most of you said ‘Search on Google’. If you’re a business owner, this is an incredibly significant …

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9 Brands that Won April Fool’s Day Pranks

This month commenced with a Monday, fulfilling the “new week, new me, new life” fantasy. Alas! It was not an ordinary Monday – but one that makes people question their faith in humanity. Literally. It was April Fool’s Day! Traditionally, one would save the best of the pranks for this auspicious day. The tradition continues, but the medium has changed. Social media is the go-to place for people today, whether in search for memes or connections, and brands across the …

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Hey Google, make my content AI compatible

Imagine a novel that combined Jane Austen’s Victorian England and Stephen King’s horror. Imagine if, even after the death of Shakespeare, we could read plays that felt like he had written them. Imagine if, a machine did all of this. Now let us tell you that your imagination might not be a pipe dream after all. Since the coinage of the term ‘artificial intelligence’ in 1955, civilization has progressed tremendously in its knowledge and application of the field. From the …

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What is a canonical tag and how can it help your SEO?

Also, the best place to make your site geographically undiscoverable on the Internet. Since Google wore the crown for the most used search engine on the web (167 billion searches per month), and SEO made its debut in 1997 (according to Search Engine Journal), every website ever has wanted to grab a place on the coveted first page using SEO best practices. And why not? Your presence on the first page of Google can spell an entirely …