Mayank Gulati
Mayank Gulati

Unhappy with the concept of 5 working days a week, Mayank Gulati started his own Marketing Communications firm. He now works 7 days a week, where he wears many, many hats (and a neck brace). An unfortunate engineer, he founded a med-tech startup that was inducted into Nasscom 10k. He’s now decided to stop asking people to invest in his company, and get them to invest in their own.

Re-purpose-content

ContentNinja’s guide on how to re-purpose content

Let’s admit it. The Writing / Creation Muse doesn’t have office hours. He/ she/ it- or howsoever you reference your Muse- isn’t available 24*7 to inspire your best blog posts, your hit podcast ideas, or your viral video concepts. Most of the times, you are on your own in this. As is your content creation team. Source So, what do you do? Do you sit around and wait for the Muse’s arrival? Of course not. You’ve got a company to …

internet-marketing-in-2018

Internet Marketing in 2019: A Quick Guide

It would not be too far from the truth for us to assume that most people live their lives on the internet nowadays. Whether we need a new stereo, or a car repair mechanic, or even relationship advice, Google is often the first destination for most people. In such a connected world, leveraging your internet marketing strategy can propel your business way ahead. Simply put, it’s a way of marketing your business through the internet. It is an overarching term …

Brands-that-Won-April-Fool's-Day-Pranks

9 Brands that Won April Fool’s Day Pranks

This month commenced with a Monday, fulfilling the “new week, new me, new life” fantasy. Alas! It was not an ordinary Monday – but one that makes people question their faith in humanity. Literally. It was April Fool’s Day! Traditionally, one would save the best of the pranks for this auspicious day. The tradition continues, but the medium has changed. Social media is the go-to place for people today, whether in search for memes or connections, and brands across the …

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Hey Google, make my content AI compatible

Imagine a novel that combined Jane Austen’s Victorian England and Stephen King’s horror. Imagine if, even after the death of Shakespeare, we could read plays that felt like he had written them. Imagine if, a machine did all of this. Now let us tell you that your imagination might not be a pipe dream after all. Since the coinage of the term ‘artificial intelligence’ in 1955, civilization has progressed tremendously in its knowledge and application of the field. From the …

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What is a canonical tag and how can it help your SEO?

Also, the best place to make your site geographically undiscoverable on the Internet. Since Google wore the crown for the most used search engine on the web (167 billion searches per month), and SEO made its debut in 1997 (according to Search Engine Journal), every website ever has wanted to grab a place on the coveted first page using SEO best practices. And why not? Your presence on the first page of Google can spell an entirely …

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If you can’t beat ’em, join ’em: 4 ways to hack Facebook algorithms in 2019

No matter how popular a social media platform might be, Facebook will always trump them all. It was the first social network that swept the world off of its feet. The popularity of Facebook lies in the fact that young people, parents, grandparents, and even cute labrador Coco can create their profiles and gain traction. Other platforms like Instagram and Snapchat appeal to a younger audience. Not everyone is opinionated enough to have a Twitter account. And not everyone needs …

SEO tactics from the dinosaur era: Why you should stop them, and what to do instead

“It’s not about “getting traffic”, it’s about “getting targeted and relevant traffic.” ~ Adam Audette . You might be aware of the meteor that hit the Earth, millions and millions of years ago, and wiped off the dinosaurs. But people still continue to talk about them and even be fascinated by them. The same holds true for certain SEO tactics and strategies. While being fascinated by dinosaurs is understandable (have you looked at them?!) …

Here’s how to use Adwords Extensions like a pro!

If you’ve been struggling to get the most from your AdWords campaigns, look no further, young padawan, for you shall be a master soon! AdWords isn’t the simplest maze to navigate. To begin with, you require a list of keywords which will work the best for your campaign. And once you’ve got that covered, you’ll have to spend your hard-earned money to figure out which terms actually lead to conversions and which don’t. Painful. But this isn’t the end, still.…

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Adwords: What not to do if you want a Successful Adwords Campaign

So you’ve done the requisite research: you have your keywords in front of you as well as how much you’re willing to spend on the campaign. But if you think that’s all you require to plan a successful AdWords campaign, let us be the bearer of bad news and tell you: no, it isn’t. It’s not only about what you do, it’s also about what you don’t. So instead of telling you what you should be doing, we’re going to …

Free-website-mockup-tools-to-use-in-2018

8 Free website mockup tools to use in 2018

Do you wish to build an awesome website for your startup? Do you have great ideas hovering in your head 24×7, but limited means to execute them to all and see what fits best? Despite having a truckload of great ideas, startups often struggle with the task of website creation, primarily due to time and money crunch. Designing an attractive, functional, and optimized website often requires a substantial amount of time and money investment, especially if you hire a …