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Pratyush Arya

How Pop Culture Dads have Influenced the Marketing of Today

Pop culture knows how to wear away our defenses and enter our imaginations with grace. It is intelligent in not being afraid of simplicity. It knows that our emotional needs are in essence obvious to be encouraged, to be validated and jollied. It borrows from the content that is consumed on a mass scale, and moulds it to generate shared moments of deep emotion. Let us take an example of masculinity and gender stereotypes. about important things like gender stereotypes …

Mother's-Day-Campaigns

Mom’s the Word: Greatest Mother’s Day Ad Campaigns so far

Ah, Mother’s day! That one day of the year where we finally remember to thank the woman who didn’t buckle and throw us out, when far stronger people would have… As the count-down to Mother’s day is on, we bring to you the best Mother’s Day campaigns that tugged on our heartstrings (and made us feel slightly guilty about being such irritatingly difficult children). Without further ado, here are some of the best campaigns that we’ve come across! Nissan — …

B2B-Ratings-&-Reviews

ContentNinja Earns Praise on Clutch!

At ContentNinja, our team of committed content curators, graphic designers, marketing experts, web developers, and more, ensure that regardless of platform, business trends, or background, we springboard your company to success. Through our business consultancy, technical proficiency, and superb client service, ContentNinja has become a force to be reckoned with in the digital marketing industry. B2B research and reviews agency, Clutch, based in Washington, D.C., recently released its ranking of the top graphic design companies in India in 2019, …

Storytelling-Marketing

Storytelling & Brand Building: The Dynamic Duo

What is so wonderful and engaging about stories? It’s simply the fact that they make you think; by provoking their imagination, they transport you to a faraway land where you can live and breathe as the characters of stories. Isn’t that just exciting? That personal connection with the characters of stories and the feeling that everything is possible? In all honesty, there’s no reason for you to not include this art of storytelling in your marketing techniques. After all, marketing …

Retargeting-Strategies

5 Effective Retargeting Strategies You Should Copy Today

Watching your visitors leave your platform without taking any actionable step is truly disappointing. As a matter of fact, just three seconds is what you get to make sure your visitors stay. After all, that’s all that is needed to the gist of what your website has to offer to them. Another important thing is that most visitors who visit a website don’t come equipped with the purchasing mentality. But then, do you just sit back and watch them leave?…

Techniques-of-Link-Building

Link building strategies: what you should know and what you should definitely know!

Links, in all honesty, are the Internet’s backbone. Consider a search engine crawling through the complex metropolis that is the web. What are links for it, if not the pathway to your pages? Using sophisticated link building strategies can, therefore, help the crawler discover your pages, and eventually rank them higher. While it’s true that links aren’t everything in SEO, but experts attribute a large portion of the search engines’ algorithms to link-related factors. Using links, engines are not only …

Content-Marketing

Better Lead Generation with Content Marketing

If you are a budding entrepreneur/marketer in the modern business world, then by now you must already know that merely advertising your products or services and selling them won’t get you anywhere. You have got to market and sell it the kickass way. And what’s the kickass way? Content Marketing! Whether you follow a B2B model or a B2C model, content is your best friend. Why? Because it will help generate valuable leads for your business. Duh! While native advertising …

Technical Writing 101: Writing content that actually gets read

Having written lots of good technical content that gets read, we feel we’re in a position to say – technical content isn’t your regular, Instagram-blogger-esque content. But it’s not a hard nut to crack, either. Read on if you don’t believe us just yet, we’ll walk you through some important points that, if kept in mind, will help end your struggles with writing effective technical content. First of all, what is the most important thing while writing? You’d think grammar, …

instagram-ads

Running Ads on Instagram: Everything you need to know!

Instagram is easily one of the most profitable platforms currently on the web. With a continuous rollout of exciting features, marketers have a lot more creative space on Instagram, helping them gain a competitive edge.   As an example, a recent Instagram update allows you to add credit card in order to make in-app purchases – without even needing to close the application. This update is a boon to marketers running ads here, and looking for quality leads and conversions. As …

Getting started with bootstrap 4 - ContentNinja

Migrating To Bootstrap 4: 7 Reasons Why! [Updated]

Update 1: Bootstrap 4 is out of Beta! We’ve updated the article to talk about a bunch of stuff that B4 brings. Scroll to the bottom for the deets! The wait is finally over! Mark Otto, and Jacob Thornton, the creators of the much-beloved Bootstrap, released a stable Bootstrap 4 beta earlier this year (Woohoo!). Bootstrap is already synonymous with responsive web design, a feature that you simply cannot do without in this day and age. Mobile traffic makes up …