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Pratyush Arya

Actionable tips on how to use twitter for B2B marketing

Twitter is one of the most popular and extensively used social media platforms. It boasts of over 330 million active monthly users and 145 million active daily users!  Source  Impressive, right?  What’s more impressive is the list of ways how Twitter can forge your brand, especially if you are a B2B firm. Twitter’s mission is to empower users and brands to create and share ideas and information, thereby creating a fantastic communication channel for B2B marketers to connect, converse, and …

5 Reasons Why Your eCommerce Site Needs Marketing Automation

Automation isn’t a secret, but not even a state of ordinary among a majority of online businesses. If you have discovered all possibilities with marketing automation for your eCommerce site – you are, no doubt, a step ahead of the crowd, and if you are using these tools ideally – you must be reaping its fruitful results. The efficiency of marketing automation cannot be overemphasized. In fact, according to the study by Lenskold Group, 78% of marketers feel that marketing …

Videos Vs Carousels Vs Images: Above-the-fold debate

When you think of folded reading material, the first thing that invariably comes to your mind is a newspaper. Newspapers, and print journalism, in general, follow the key mantra of placing the most important content in a way it catches the reader’s eyes.  This content can be anything, from a major headline, a call-to-action (CTA), to an important advertisement — basically, any content that demands to be seen immediately. Source Consequently, the top half of the front page was …

7 tools to power your CRO strategy

It takes a lot of effort and planning to keep a website alive and thriving. You have to focus on SEO, SEM, CRO, content marketing, web design, and so much more – the list is long. When it comes to Digital Marketing, SEO and CRO take the front seat, and since these two components of marketing have become extremely sophisticated today, your manual efforts won’t make the cut alone.  What, then, should you do? You should invest in the right …

Tips to optimize your marketing automation workflows

Workflow automation isn’t anything new. Today, it has emerged as a major trend in the industry. More and more enterprises and organizations across industries are adopting the concept of workflow automation to streamline business operations, enhance workplace productivity, and boost ROI. Essentially, workflow automation refers to designing, executing, and automating workflows or business processes based on the pre-defined and standard business rules. Workflow automation is becoming a reality of many industries, and marketing is one of them. Marketing workflow automation …

creating a newsletter

Steps to creating the perfect newsletter for your audience

Although underrated, newsletters are one of the most effective marketing tools to nurture customer-brand relationships, boost brand awareness, drive traffic, and increase sales. However, almost all companies and organizations use newsletters to reach their target audience and promote their brand. Amid the ever-increasing competition, how can you create newsletters that stand out in the crowd? We’ve created this post specifically to address this point – how to create the perfect newsletter for your audience every single time!  But before we …

The Best Marketing Automation Tools in Existence [2020]

Every business owner and entrepreneur knows that marketing is one of the most crucial aspects of brand promotion for any organization. Marketing is a complex domain that comprises multiple elements, each serving a unique purpose for brand marketing. Naturally, it is a challenging job to incorporate all the components of marketing into a well-structured marketing strategy.  Now, the question is, what can you do to ensure the smooth functioning of your marketing strategy? Adopt marketing automation.  What is Marketing …

The Definitive Guide on Smart SEO Audit by Matthew Woodward

If you start to see a decrease in traffic or are experiencing a traffic plateau, it’s time to do some investigation in the form of an SEO audit.  And to keep up with the fast pace of the web, completing SEO audits regularly is important even if you aren’t experiencing issues. But just running your site through an auditing tool is only a small part of a real SEO audit. If you really want to improve your site not only …

Storytelling-Marketing

Storytelling & Brand Building: The Dynamic Duo of 2020

What is so wonderful and engaging about stories? It’s simply the fact that they make you think; by provoking their imagination, they transport you to a faraway land where you can live and breathe as the characters of stories. Isn’t that just exciting? That personal connection with the characters of stories and the feeling that everything is possible? No, we’re not talking about Facebook or Instagram stories. Come on, 2020! In all honesty, there’s no reason for you to not …

Tips for YouTube Marketing

10 Fundamentals of a Creative Strategy on YouTube.

Are you looking for some inspiration? Do you want to follow some of the most creative beings on this planet? If so, you must head straight to YouTube. After all, YouTube is one of the biggest platforms that support creativity. Today, this nifty tool has grown to become a crucial promotional tool for Digital Marketing. Every month YouTube gets more than one billion views, which means that if you are still not leveraging it for your brand promotion, you are …