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Pratyush Arya

The Definitive Guide on Smart SEO Audit by Matthew Woodward

If you start to see a decrease in traffic or are experiencing a traffic plateau, it’s time to do some investigation in the form of an SEO audit.  And to keep up with the fast pace of the web, completing SEO audits regularly is important even if you aren’t experiencing issues. But just running your site through an auditing tool is only a small part of a real SEO audit. If you really want to improve your site not only …

Storytelling-Marketing

Storytelling & Brand Building: The Dynamic Duo of 2020

What is so wonderful and engaging about stories? It’s simply the fact that they make you think; by provoking their imagination, they transport you to a faraway land where you can live and breathe as the characters of stories. Isn’t that just exciting? That personal connection with the characters of stories and the feeling that everything is possible? No, we’re not talking about Facebook or Instagram stories. Come on, 2020! In all honesty, there’s no reason for you to not …

Tips for YouTube Marketing

10 Fundamentals of a Creative Strategy on YouTube.

Are you looking for some inspiration? Do you want to follow some of the most creative beings on this planet? If so, you must head straight to YouTube. After all, YouTube is one of the biggest platforms that support creativity. Today, this nifty tool has grown to become a crucial promotional tool for Digital Marketing. Every month YouTube gets more than one billion views, which means that if you are still not leveraging it for your brand promotion, you are …

Benefits of Google Analytics

Using Google Analytics to measure growth and ROI

Did you know that nearly 91% of B2B marketers and 86% of B2C marketers use content marketing, and yet 66% of them have no idea how to measure their ROI and marketing metrics? Why do you think that is?  Partly because while many marketers don’t know where to start, and the rest find it too challenging, to begin with. This is because content marketing’s reach is mostly vague. While some people may read your content and hit the purchase …

How Pop Culture Dads have Influenced the Marketing of Today

Pop culture knows how to wear away our defenses and enter our imaginations with grace. It is intelligent in not being afraid of simplicity. It knows that our emotional needs are in essence obvious to be encouraged, to be validated and jollied. It borrows from the content that is consumed on a mass scale, and moulds it to generate shared moments of deep emotion. Let us take an example of masculinity and gender stereotypes. about important things like gender stereotypes …

Technical Writing 101: Writing content that actually gets read in 2020

Having written lots of good technical content that gets read, we feel we’re in a position to say – technical content isn’t your regular, Instagram-blogger-esque content. But it’s not a hard nut to crack, either. Read on if you don’t believe us just yet, we’ll walk you through some important points that, if kept in mind, will help end your struggles with writing effective technical content. First of all, what is the most important thing while writing? You’d think grammar, …

Retargeting-Strategies

5 Effective Retargeting Strategies You Should Copy in 2020

Watching your visitors leave your platform without taking any actionable step is truly disappointing. As a matter of fact, just three seconds is what you get to make sure your visitors stay. After all, that’s all that is needed to the gist of what your website has to offer to them. Another important thing is that most visitors who visit a website don’t come equipped with the purchasing mentality. But then, do you just sit back and watch them leave?…

ROI improvement for B2B marketing

Actionable tips on ROI improvement in B2B marketing

‘How to improve ROI in B2B marketing?!’ is a question that every marketer has asked at one point or another, often with many more question and exclamation marks. No matter the business stage one is at, ‘nailing’ the marketing and hence, the game of improving ROI in B2B marketing can always seem a challenge- the elusive unicorn that you can’t get a rope around. This is because the real world is highly unpredictable which, in turn, makes businesses and economies …

Google featured snippets

Google’s Featured Snippets: What’s the fuss, and how to make the most of it

A featured snippet about featured snippets. Too meta, we know.  Google is infamous for constantly changing (or adding) features, and it’s troublesome for a digital marketer. After all, to obtain traffic from Google, you’ll have to keep up with all of the updates, all the time. A featured snippet is another such update that Google has pulled out of its hat. Simply put, when a user searches a particular query, Google sometimes shows a search result in the special …

Nike marketing strategy

3 key takeaways from Nike’s multi-billion-dollar marketing strategy

Nike marketing strategy has always been something that inspires marketers across the globe. Nike is the largest sneaker maker in the world and is coming off of a year where they made $39.12 billion dollars. They have over 1,150 stores worldwide, with 76,700+ employees. It’s not a long shot to say this, but Nike is at the top of the game even though the global economy is slowing down. Nike was founded 55 years ago by Phil Knight and …