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Pratyush Arya

Retargeting-Strategies

5 Effective Retargeting Strategies You Should Copy Today

Watching your visitors leave your platform without taking any actionable step is truly disappointing. As a matter of fact, just three seconds is what you get to make sure your visitors stay. After all, that’s all that is needed to the gist of what your website has to offer to them. Another important thing is that most visitors who visit a website don’t come equipped with the purchasing mentality. But then, do you just sit back and watch them leave?…

Techniques-of-Link-Building

Link building strategies: what you should know and what you should definitely know!

Links, in all honesty, are the Internet’s backbone. Consider a search engine crawling through the complex metropolis that is the web. What are links for it, if not the pathway to your pages? Using sophisticated link building strategies can, therefore, help the crawler discover your pages, and eventually rank them higher. While it’s true that links aren’t everything in SEO, but experts attribute a large portion of the search engines’ algorithms to link-related factors. Using links, engines are not only …

Content-Marketing

Better Lead Generation with Content Marketing

If you are a budding entrepreneur/marketer in the modern business world, then by now you must already know that merely advertising your products or services and selling them won’t get you anywhere. You have got to market and sell it the kickass way. And what’s the kickass way? Content Marketing! Whether you follow a B2B model or a B2C model, content is your best friend. Why? Because it will help generate valuable leads for your business. Duh! While native advertising …

Technical Writing 101: Writing content that actually gets read

Having written lots of good technical content that gets read, we feel we’re in a position to say – technical content isn’t your regular, Instagram-blogger-esque content. But it’s not a hard nut to crack, either. Read on if you don’t believe us just yet, we’ll walk you through some important points that, if kept in mind, will help end your struggles with writing effective technical content. First of all, what is the most important thing while writing? You’d think grammar, …

instagram-ads

Running Ads on Instagram: Everything you need to know!

Instagram is easily one of the most profitable platforms currently on the web. With a continuous rollout of exciting features, marketers have a lot more creative space on Instagram, helping them gain a competitive edge.   As an example, a recent Instagram update allows you to add credit card in order to make in-app purchases – without even needing to close the application. This update is a boon to marketers running ads here, and looking for quality leads and conversions. As …

Getting started with bootstrap 4 - ContentNinja

Migrating To Bootstrap 4: 7 Reasons Why! [Updated]

Update 1: Bootstrap 4 is out of Beta! We’ve updated the article to talk about a bunch of stuff that B4 brings. Scroll to the bottom for the deets! The wait is finally over! Mark Otto, and Jacob Thornton, the creators of the much-beloved Bootstrap, released a stable Bootstrap 4 beta earlier this year (Woohoo!). Bootstrap is already synonymous with responsive web design, a feature that you simply cannot do without in this day and age. Mobile traffic makes up …

canonical-tags

SEO Site Migration checklist: How not to lose traffic when you move your website

Not a lot is needed to ruin your brand’s visibility in search engines. For starters, simply mess up during the site migration process, and it’ll ensure that you lose a great chunk of your visitors and slide down Google’s rankings. But we don’t think you want that. While changing your domain name or moving to HTTPS or migrating for any reason whatsoever can be a great business move, if you fail to consider the effect of this move on search …

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The Gutenberg Update: What’s hot? What’s not?

The TinyMCE WordPress editor hasn’t had many updates, and for the most part, remained pretty much the same through the years. Which wasn’t really a bad thing, but *apparently* some people thought it’s time for a change. Inspired by other blogging platforms like Medium or Ghost, WordPress, too, decided to jump on the bandwagon of <s> “providing a unique and refreshing experience to writers”. </s> Jokes apart, WordPress, in an attempt to evolve into a platform that makes adding rich …

technical-SEO-auditing

A Hitchhiker’s Guide to Technical SEO Auditing [Whitepaper]

SEO is all about your prospects and how easily they can reach you. And what is their stairway to you? Google, of course! For the same reason, it is utmost important to conduct a thorough SEO audit of your website. But, do you know what does it take to conduct a proper, comprehensive, and insightful SEO audit? Read our whitepaper on Technical SEO Auditing to know about the things you should absolutely keep in mind while working on your website …

lead-generation-through-website

Getting more website leads in 4 simple steps

Do you want your website to create more interest for your product or service, but are unable to get conversions despite hordes of unique visitors? Don’t worry, we have you covered! In this post, we bring you 4 essential techniques through which you can generate more leads from your website. To be able to achieve this, you have to keep in mind that web design is just as important as aesthetic design. Since, after all, having a website which looks …