Apoorv Singh

Sales Call 2.0: How your calling strategy needs to change in 2020

Cold calls worked in the 1950s. Today’s consumer needs something more evolved. Marketing today is about personalization. We live in a world where multiple internet companies’ only purpose for existence is to know us so well they can predict what we need before we need it. (This is true – a Target buyer started seeing ads for diapers and baby products and was offended until he realized his teenage daughter was pregnant.) In such a scenario, telesales and cold …