A comprehensive guide to Google Analytics: 21 Actionable Tips to Improve your Website Rank in 2018

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If you’re granted three wishes by a magical genie, we’re sure you’d use all three on ensuring that your website gets a higher ranking in 2018. After all, in a world where close to 95% of web traffic goes only to the first page of Google, you can’t afford to slip back.

Enter Google Analytics- your saviour. Google Analytics generates an enormous amount of data- a veritable treasure trove if you’re willing to spend the time to mine insights from

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Is Social Media Marketing an effective marketing strategy in 2018?

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2018 is here, and there seems to be no stopping the social media frenzy.

The President of United States seems to prefer the convenience of Twitter over the formality of press releases. Instagram has continued seducing more 18-34 year olds than other social platforms (especially now that Stories are a thing). Fitbits have integrated our health and fitness activities with our social media feeds quite seamlessly.

We have to face it- there is no avoiding social media in personal life,

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Local SEO Tips That Will Surely Work For Small Businesses

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SEO is a trend that’s here to stay. With the online community expanding exponentially, it has become more critical than ever that all businesses, whether global or local, have a powerful online foothold. And as we all know, to gain a strong online presence, any organization needs to have strong search rankings. In comes – SEO!.

Although many local entrepreneurs think that SEO isn’t necessary for the targeting the local market, let us break this notion for you. Granted that

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10 tips to write excellent content for the web

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A few numbers before we get down to business:

  1. 77% of internet users read blogs.
  2. Content creation is touted as the most effective SEO technique, pulling in 434% more search engine indexed pages in contrast to those websites that don’t publish.
  3. Good content can record 6 times more conversion rates than other methods.
  4. Small businesses with blogs rope in 126% more lead growth than small businesses that don’t have a blog.

And when you see what these numbers really mean

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7 Digital Marketing techniques guaranteed to give you success!

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We’re living the boom of Digital Marketing, a shape-shifting trend that has significantly flourished in the past decade and is only reaching new heights.

Given how greatly digital marketing can leverage a business, marketers are constantly thinking of money-minting strategies to work their way up in this electric atmosphere.

Some succeed. Some don’t. And, nobody likes talking about failures, right?

So today, we’ve decided to give you a lowdown on the best digital marketing techniques & practices a successful organization

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Avoiding the dreadful “just checking in” mails

“Hey, I’m just checking in..”

[dropcap custom_class=”normal”]We have seen the words…and we have written them, flushed with embarrassment. The curse of the “just checking in” email is widely known, but still it is a practice. A practice which directly opposes what marketing hopes to achieve. The “just checking in” is used by a sales representative who is looking to reconnect with a prospect prior to a booked phone call, or when the rep is looking to re-engage the prospect after

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The power of cold mails: How to find business emails

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Email addresses are a first point of contact between you and a prospective client, investor, advisor, or business partner. Of course, the adage ‘first impression is last impression’ is ever so true here – but sometimes, one needs a little help in setting the stage for that first impression itself. Bigwigs like CEOs, CXOs and founders of emerging companies try to make their email addresses relatively difficult to find, so that they aren’t bombarded with hundred of uninteresting or spammy

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Building an E-Commerce website: Magento vs Shopify

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It’s a pretty specific question to ask – “Should my business choose Shopify or Magento?” And if it’s something you’ve thought about before, here’s all you need to to know.

As two competing e-commerce platforms, both Shopify and Magento have their own set of advantages and flip-sides. Because of this, one needs to make a roadmap and fully understand the business needs and plan. Before taking a final call, it’s important to have a crystal clear understanding of the resources

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Email Marketing Guide: The Power of Apology Emails

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If you have never faced unforeseeable circumstances in your business that might have resulted in small to big mistakes, it’s likely that your business is relatively new. Catering to the needs of thousands of customers is a huge responsibility, and things go wrong. When they do, not taking immediate steps to abate the damage might result in the loss of the very customers to whom you owe your entire success. Consequently, those tasked with dealing with the mishap often find

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Email Marketing Guide: Does your email subject line need an emoji?

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Emoticons, Smileys, and now Emojis: it has been a fascinating journey. Today, emojis seem to inevitably turn up every time I have a conversation with someone, wherever or whoever it is. They seem to be a popular way of expressing general emotions without having to type out a detailed verbal expression. But hang on, we marketing professionals are always looking for things that are popular so that we can use them to concentrate public attention on our wares, right? So

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